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First Orion & Deutsche Telekom Launch Branded Calling to Combat Fraud in Germany

First Orion partners with Deutsche Telekom to launch branded calling services in Germany, combating call fraud by displaying verified business identities on mobile devices during calls.

This collaboration matters because it directly addresses the growing problem of call fraud and spam that affects millions of consumers daily. As fraudulent calls continue to rise globally, with billions lost annually to phone scams, legitimate businesses face increasing challenges in reaching customers who now routinely ignore unknown numbers. The branded calling solution provides a verified identity system that helps consumers distinguish between legitimate business calls and potential scams, reducing the likelihood of important calls being missed while decreasing successful fraud attempts. For businesses, this technology improves customer engagement rates and reduces operational costs associated with repeated call attempts. In Germany specifically, where Deutsche Telekom serves a massive customer base, this implementation could significantly reduce call fraud incidents while setting a standard for telecommunications security that other European markets might follow. The partnership represents a practical solution to a problem that costs both consumers and businesses substantial time and resources while undermining trust in basic communication channels.