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MySize Partners with B2i Digital to Tackle Fashion's Costly Returns & Inventory Issues

MySize partners with B2i Digital to reduce fashion returns & excess inventory. Its Naiz Fit, Percentil & Orgad platforms help brands like Levi's cut costs & boost sales.

This news matters because it addresses two pervasive and expensive problems in the e-commerce fashion industry that affect consumers, brands, and investors alike. For shoppers, the high rate of returns—often due to incorrect sizing—creates frustration, delays, and environmental waste from shipping and packaging. MySize's Naiz Fit platform directly tackles this by using data from millions of consumers to improve size accuracy, which can lead to a better shopping experience and reduced carbon footprint. For fashion brands and retailers, excess inventory represents significant financial loss and operational inefficiency, while the growing secondhand market demands new circular economy strategies. MySize's Percentil and Orgad units provide solutions here, helping brands monetize overstock and participate in the lucrative resale market. From an investment perspective, the partnership with B2i Digital signals validation for MySize's business model, connecting it with a vast network of potential investors. As sustainability concerns and cost pressures mount in retail, technologies that reduce waste and improve profitability are becoming increasingly critical. This development highlights how fashion-tech innovation can create value across the entire supply chain, making it relevant for anyone interested in the future of retail, sustainable business practices, or investment opportunities in growing tech sectors.