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AI Search Ignores Most Australian Local Businesses, Study Finds

Study finds 46% of AI search results omit local Australian businesses. Learn about the AI answer gap and how generative engine optimisation can boost visibility for your business.

This news matters because it reveals a critical blind spot in modern digital marketing. As consumers shift from Google searches to AI platforms like ChatGPT and Perplexity for local recommendations, businesses that fail to optimize for generative engine optimisation risk total invisibility. The study shows that even strong local SEO rankings don't guarantee AI citations, meaning businesses must rethink their content and authority strategies to stay relevant in this new era of search. For any Australian business relying on local customers, understanding and addressing this AI answer gap is no longer optional—it's essential for survival.