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Press Releases: Essential Growth Tools for Modern Businesses

Discover why 81% of reporters rely on press releases and how businesses use them for SEO, credibility, and growth. Learn strategic communication tips from Global Enterprises experts.

Press releases matter because they directly impact how businesses are perceived and discovered in today's crowded digital marketplace. For companies of all sizes, effective press release distribution can significantly boost online visibility through improved SEO, establish credibility with both media and customers, and drive meaningful engagement that translates to business growth. In an era where consumers increasingly research companies online before making purchasing decisions, press releases serve as authoritative content that shapes public perception and builds trust. They provide a cost-effective way for businesses to compete with larger competitors for media attention and search engine rankings, making them particularly valuable for small and medium enterprises looking to establish their market presence and attract new customers.