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First Orion & Vodafone Launch Branded Calling in UK to Combat Scams

First Orion partners with Vodafone to launch INFORM Branded Calling in the UK, using network APIs to verify calls and display brand names, helping businesses improve answer rates and combat scams.

This matters because scam calls are at an all-time high, eroding trust in phone communications. With Vodafone's network-based verification, legitimate businesses can finally stand out from fraudsters, improving answer rates and customer safety. For UK consumers, it means fewer suspicious calls and more confidence in answering. For enterprises, it's a powerful tool to boost engagement and protect their brand reputation in a skeptical market.