Blockchain Registration Transaction Record

Luffa Appoints Esra Ozturk to Lead Fan Loyalty Revolution

Luffa appoints Esra Ozturk as Head of Product to lead decentralized messaging platform's evolution into fan loyalty infrastructure connecting creators and fans.

This development matters because it represents a significant shift in how digital loyalty and creator-fan relationships are structured. Traditional loyalty programs are often siloed within individual platforms, limiting both creators' ability to monetize their audience and fans' ability to maintain relationships across different digital spaces. Luffa's decentralized approach with portable identity and rewards could fundamentally change this dynamic, giving creators more control over their fan relationships while providing fans with consistent benefits regardless of platform. As the creator economy continues to expand, this infrastructure could help solve the fragmentation problem that currently plagues digital loyalty, potentially creating more sustainable income streams for creators and more meaningful engagement opportunities for fans. The appointment of an experienced product leader like Ozturk signals serious intent to build scalable systems that could reshape how value flows between creators, brands, and their communities.