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Marty Brickey's Rule: No Decisions Before the Bike Ride

Marty Brickey, Orlando consultant and serial entrepreneur, formalizes a rule: no decision calls before his morning bike ride. He explains why sequencing matters for leaders.

This news matters because it challenges the always-on culture that dominates executive life, where responsiveness is often mistaken for effectiveness. By publicly committing to a rule that protects morning exercise before any decision-making, Brickey offers a concrete, replicable model for sequencing the day around clarity rather than urgency. For founders, executives, and professionals feeling pressure to answer fast, the example suggests that delaying high-stakes calls until after a grounding activity like cycling or walking could improve decision quality and reduce the losses that come from reactive choices. It also reframes balance as a measurable practice—one tested by busy weeks, not slow ones—rather than an abstract ideal.