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Rivian to Manufacture Own AI Chips for Autonomous Vehicle Push

Rivian announces plans to design and manufacture its own silicon chips for AI-driven autonomous vehicles, revealed by CEO RJ Scaringe during Autonomy and AI Day.

Rivian's decision to design and manufacture its own silicon chips represents a significant evolution in the autonomous vehicle industry, moving beyond software development to hardware control. This vertical integration approach could accelerate innovation in self-driving technology by allowing tighter optimization between chips and AI algorithms, potentially leading to safer, more efficient autonomous systems. For consumers, this means Rivian vehicles may offer more advanced and reliable autonomous features sooner, while for the industry, it signals a shift toward greater self-reliance among automakers in critical technology components. The move also highlights the growing importance of specialized AI hardware in transportation, which could influence everything from vehicle safety standards to competitive dynamics in the electric and autonomous vehicle markets.