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Pride Cell Launches LGBTQ+ Mobile Service with The Trevor Project

Pride Cell launches LGBTQ+ mobile service with Perch Mobile on AT&T. Unlimited plans start at $13.33/month; $1 per bill goes to The Trevor Project.

This news matters because it introduces a values-driven mobile option for the LGBTQ+ community, combining competitive pricing with ongoing financial support for a vital crisis intervention organization. By directing $1 from every monthly bill to The Trevor Project, Pride Cell turns everyday mobile usage into a consistent source of funding for LGBTQ+ youth mental health services. The partnership with Perch Mobile and use of the AT&T network ensures reliable coverage, while the introductory price of $13.33 per month lowers barriers to switching. For consumers seeking to align their spending with their values, Pride Cell offers a tangible way to support LGBTQ+ businesses and nonprofits. Additionally, this launch signals growing corporate investment in LGBTQ+ specific services, potentially encouraging more companies to develop products that give back to the community.