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Beyond the Shelf: Marketing Drives Retail Success, Says NPI's Gould

Mitch Gould of NPI explains why marketing after retail placement is key. Learn how the Evolution of Distribution platform helps brands succeed at Costco, Walmart, CVS, and Walgreens.

This news matters because it shifts the focus from merely securing retail placement to sustaining consumer demand, which is crucial for brand survival. For entrepreneurs and brand managers, Gould's insights highlight the importance of a comprehensive marketing strategy that includes both external media and retailer support. Without post-placement investment, even products on coveted shelves at Costco or Walmart can fail. Understanding this can help brands allocate resources effectively, ensuring they not only land accounts but also thrive in competitive retail environments, ultimately driving long-term growth and profitability.