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HomeToGo Launches Originals Umbrella Brand for Interhome and Kraushaar

HomeToGo launches HomeToGo Originals, a new umbrella brand for Interhome and Kraushaar, combining local service expertise with marketplace technology to enhance vacation rental management.

This news matters because it signals a consolidation in the European vacation rental market, where HomeToGo is leveraging its technology and marketplace to enhance the local service strengths of established brands. For property owners, it means access to a powerful distribution network and advanced tools that can increase bookings and revenue. For travelers, it promises a higher standard of quality and service from local experts, backed by a major tech platform. As the travel industry continues to recover and evolve, such integrations create more seamless and reliable experiences, potentially raising the bar for vacation rental management across Europe.