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Surgeon Advocates "Restraint First" in Cosmetic Medicine Amid Rising Risks

Facial plastic surgeon Dr. Ariel N. Rad promotes "Restraint First" in aesthetic medicine, urging patients to verify credentials and prioritize safety amid rising cosmetic procedure risks and unqualified providers.

This news matters because it addresses a critical public health issue in the rapidly growing cosmetic procedure industry, where increasing demand driven by social media often outpaces patient education and safety standards. With over 26 million procedures performed annually in the U.S. and a significant portion conducted by untrained providers, consumers face real risks of complications, dissatisfaction, and costly revision surgeries. Dr. Rad's emphasis on verifying credentials, choosing accredited facilities, and taking time for reflection provides actionable guidance that can directly impact patient outcomes, reducing harm and promoting informed consent. In an era where aesthetic treatments are often marketed as quick fixes, this approach reinforces that cosmetic procedures are medical interventions requiring careful consideration, ultimately empowering individuals to make safer, more satisfying choices about their health and appearance.