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A2Z Cust2Mate & Carrefour Israel Launch $50M Smart Cart Revolution

A2Z Cust2Mate signs $50M deal with Carrefour Israel to deploy 4,000 smart carts, revolutionizing in-store shopping with AI technology and exclusive data rights.

This partnership represents a pivotal moment in retail evolution, directly impacting how consumers shop and how retailers operate. For shoppers, it means more personalized, efficient in-store experiences with reduced checkout times and tailored promotions. For retailers, it provides unprecedented data about customer behavior and decision-making patterns, enabling better inventory management, targeted marketing, and operational optimization. The exclusive data monetization rights give A2Z Cust2Mate a competitive edge in the rapidly expanding retail media market, which is projected to reach $100 billion globally. As physical retail continues to compete with e-commerce, this technology bridges the data gap between online and offline shopping, potentially transforming brick-and-mortar stores into smarter, more responsive environments. The deployment across 4,000 carts in a major international retailer like Carrefour sets a precedent for widespread adoption, signaling that smart cart technology is moving from pilot programs to mainstream implementation.