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Texas State's LIFT Program Boosts Small Business Marketing Confidence by 92%

Texas State University's LIFT accelerator program boosts small business marketing confidence by 92%, with 98% of participants setting social media goals after completing the six-week training.

This news matters because small businesses form the backbone of local economies, creating jobs and driving community prosperity. When business owners lack essential marketing skills, they struggle to reach customers, grow revenue, and compete effectively. The LIFT program's dramatic success—with 97% of participants achieving 'good' or 'expert' social media knowledge—demonstrates a scalable solution to this widespread challenge. By equipping entrepreneurs with practical tools and confidence, programs like LIFT directly contribute to economic stability and growth. In an era where digital presence is crucial for business survival, such initiatives help level the playing field for small enterprises against larger competitors. The collaboration between universities, business organizations, and foundations creates a powerful model that could be replicated nationwide, potentially transforming small business success rates and strengthening local economies across the country.