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Haypp Group Strengthens Leadership with Key Appointments to Drive U.S. Growth

Haypp Group appoints Issa Abuaita and Laura Leigh Oyler to key roles, reinforcing its leadership in nicotine harm reduction and regulatory compliance in the U.S.

This news is significant as it highlights Haypp Group's commitment to leading the nicotine harm reduction market responsibly. With the U.S. being a key market for smoke-free nicotine products, the expertise of Abuaita and Oyler will be instrumental in navigating regulatory challenges and ensuring adult consumers have access to safer alternatives. Their leadership is expected to influence industry standards and consumer trust in nicotine pouches as a viable option for those looking to transition away from traditional tobacco products.