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Strawberry Sales Surge: New Playbook Reveals 10% Growth & $500M Boost

California Strawberry Commission's 2025 research reveals 10% sales growth, $500M revenue boost, and key merchandising insights for optimizing strawberry category performance year-round.

This research matters because strawberries represent a critical component of the produce department that drives significant revenue and volume growth across the entire berry category. For consumers, the findings suggest that retailers will likely enhance their strawberry displays, promotions, and packaging based on these insights, potentially leading to better quality, more attractive pricing, and improved availability of strawberries year-round. For industry professionals, the data provides concrete strategies to optimize merchandising, capitalize on promotional effectiveness, and understand evolving shopper behaviors. Given that strawberries are a staple fruit with high nutritional value and consumer appeal, these insights help ensure the continued availability and affordability of this popular produce item while supporting sustainable farming practices that benefit both farmers and communities.