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A2Z Cust2Mate Appoints Sales Leaders to Drive Global Smart Cart Expansion

A2Z Cust2Mate appoints Kirk Morrison & Rodolphe d’Avezac to lead Americas & Europe sales, scaling its AI smart cart platform for retail transformation ahead of NRF 2026.

This news matters because it signals a significant scaling phase for smart retail technology, directly impacting both consumers and the retail industry. For shoppers, the widespread adoption of AI-driven smart carts promises a fundamentally improved in-store experience—eliminating checkout lines, providing personalized deals, and making shopping more efficient and engaging. This addresses growing consumer demand for the convenience of e-commerce within physical stores. For retailers, the expansion led by these new executives could accelerate the transformation of brick-and-mortar operations, offering a powerful tool to compete with online giants by gathering valuable customer data, increasing basket sizes, and creating new revenue streams through retail media. The appointments ahead of NRF 2026, a major retail industry event, suggest A2Z Cust2Mate is positioning itself as a key player in the future of connected retail, making this a development worth watching for investors, retail executives, and technology observers as it could reshape how we shop in physical stores.