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Verizon & Beckham Launch Golden Ticket Sweepstakes for FIFA World Cup 26

Verizon & David Beckham launch Golden Ticket sweepstakes for FIFA World Cup 26, offering pitchside viewing access exclusively to Verizon customers through November 20.

This initiative represents a significant shift in how major telecommunications companies engage with customers through exclusive experiences rather than traditional promotions. For sports fans, it creates unprecedented access to one of the world's most watched sporting events, potentially changing expectations for fan engagement in future global tournaments. The pitchside viewing opportunity sets a new standard for corporate sponsorship benefits, demonstrating how brands can create memorable, immersive experiences that go beyond typical ticket giveaways. For Verizon customers specifically, it transforms their service relationship into potential access to elite sporting moments that were previously reserved for players, officials, and VIPs.