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By: Press Services
January 30, 2026

Curated TLDR

Customizable Genomics: A Game Changer for Health Providers

GeneMetrics: Tailored Solutions for Precision Health

Austin, United States - January 28, 2026 / GeneMetrics /

In the fast-changing health and wellness sector, businesses require more than generic solutions. They need adaptable platforms that align with their specific vision, brand identity, and clinical philosophy. GeneMetrics was developed with this goal in mind: to equip health companies, practitioners, and researchers with fully customizable testing solutions that extend far beyond white-label.

The Challenge: A Disjointed Genetics Market

The genetics marketplace is saturated with options, yet none provide a comprehensive solution.

  • Consumer-oriented kits lack depth, designed primarily for entertainment or superficial wellness insights.
  • Clinical platforms tend to be inflexible, excessively technical, or tailored solely for specialists.
  • Diagnostic and advanced testing solutions are frequently black-boxed, utilizing algorithms that clients cannot control or verify.
  • Practitioners and companies are often forced to choose between consumer-friendly or clinically robust options, but never both.

Most critically, no platform integrates lifestyle, clinical, diagnostic, and advanced genetics under one umbrella. Clients are left to assemble incomplete solutions from various providers, each with its own constraints.

This leads to a marketplace filled with inadequate solutions. They may be too simplistic for practitioners, too confusing for patients, and too fragmented for anyone seeking flexibility.

The Challenge: A Disjointed Patient Experience

This fragmentation within the industry negatively impacts the patient experience.

  • Multiple tests spanning genetics, epigenetics, bloodwork, and microbiome.
  • Numerous registration portals and login requirements.
  • A variety of PDFs, each with different formats that are difficult to interpret.
  • Contradictory interpretations that create confusion.

Patients often feel overwhelmed, while practitioners waste precious time. This undermines trust in personalized health solutions.

The Solution: A Cohesive, Customizable Platform

GeneMetrics was designed to address both sides of this issue. It is the first platform to unify lifestyle, clinical, diagnostic, and advanced genetic testing in one location. Clients are no longer required to choose between extremes or manage multiple disconnected vendors.

More importantly, GeneMetrics enables clients to combine reports in meaningful ways. A single patient report can integrate genetics, bloodwork, and lifestyle factors into one cohesive, actionable narrative. Each component is tailored to the practitioner's philosophy and the patient's specific needs.

Other "white-label" or "private-label" solutions available in the market typically provide a one-size-fits-all model. They fail to recognize that practitioners have varying philosophies, methodologies, product strategies, or EHR systems that need integration. GeneMetrics takes these differences into account. From sequencing options to report design, from recommendation logic to software integrations, every aspect can be customized to align with a practitioner's unique care philosophy.

Rather than offering a generic black-box reporting system, GeneMetrics restores control to clients. This results in an ideal hybrid solution: scientifically sound yet patient-friendly, highly technical yet clear, flexible yet cohesive.

A Platform Designed for Limitless Customization

Unlike private-label services that merely rebrand existing products, GeneMetrics is a custom testing product development company. Every aspect, from kit design and packaging to wet-lab testing and data reporting, can be tailored to meet the client's specifications.

GeneMetrics' fundamental promise is limitless customization. Currently, there is no report or testing category for which the company does not offer coverage. With one of the largest libraries of report elements and scientific topics available, featuring thousands of validated options, clients can create offerings that range from simple to highly advanced.

Advanced Sequencing and Testing Capabilities

GeneMetrics provides one of the most extensive selections of sequencing and laboratory technologies, including:

  • Bead-chip genotyping arrays (approximately 1 million SNPs per chip)
  • Clinical-grade Whole Exome Sequencing (WES)
  • Clinical-grade Whole Genome Sequencing (WGS)
  • PCR and PGx panels
  • Testing for epigenetics, blood, urine, saliva, and microbiomes

Clients can sequence and report on anything from a single SNP to hundreds of millions of variants. This guarantees complete flexibility across consumer lifestyle kits, clinical diagnostics, and enterprise research.

Actionable Recommendations That Emphasize Clarity

Insights are only useful if they lead to actionable steps. GeneMetrics features a fully customizable recommendation engine that can prioritize supplements, diet, lifestyle modifications, or medications.

Unlike platforms that inundate users with endless bullet points, GeneMetrics adheres to the belief that clarity is more important than quantity. This approach ensures that patients receive actionable, prioritized recommendations, practitioners save valuable time on interpretation, and brands achieve meaningful outcomes instead of overwhelming noise.

Demonstrated Impact

Clients of GeneMetrics are already experiencing tangible results.

  • Clinic efficiency: A U.S.-based functional medicine practice reduced practitioner analysis time by 70 percent after implementing GeneMetrics' recommendation engine.
  • Scaling success: A European health AI firm expanded from a 500-patient pilot to 50,000 users in less than six months by utilizing GeneMetrics' scalability features.
  • Patient engagement: A Canadian wellness company reported a threefold increase in repeat kit orders after consolidating fragmented tests into a single, unified GeneMetrics-powered platform.
  • Research readiness: A global genomics organization utilized GeneMetrics' auditing system to secure a government contract that demanded the highest compliance standards.
Science That Withstands Scrutiny

At GeneMetrics, scientific integrity is paramount. Every methodology, from polygenic and monogenic risk assessments to pharmacogenomics, imputation, ancestry analysis, methylation studies, and multi-omic bioinformatics, is thoroughly validated and fully auditable.

The platform features a dedicated auditing system, making it the most transparent and audit-ready scientific solution available. GeneMetrics also incorporates machine learning capabilities, with algorithms referencing over 140,000 peer-reviewed studies to enhance next-generation interpretations.

Supporting this innovation is a team of over 80 professionals, including more than 40 MDs, PhDs, bioinformaticians, and data scientists, all guided by a Medical and Science Advisory Board.

Unyielding Data Security and Client Control

GeneMetrics adheres to the highest compliance standards in the industry, including:

  • HIPAA
  • GDPR
  • SOC 2 Type 2
  • ISO27001

Data is protected through multi-layer encryption: AES-256 for data at rest, TLS for data in transit, and compartmentalized databases.

Most importantly, clients maintain 100 percent ownership of their data. GeneMetrics does not sell or utilize client data, and clients establish their own privacy policies and storage options. Many opt to transparently transfer ownership directly to patients, fostering trust at every level.

For transparency, GeneMetrics provides live compliance policies and monitoring at trust.genemetrics.com.

Confidentiality as a Service

GeneMetrics intentionally remains out of the limelight. It does not compete with its clients and does not operate a consumer-facing brand. Instead, it offers confidentiality as a service, empowering clients to launch unique products without the concern of competition or overlap.

Beyond White-Label: What GeneMetrics Represents (and What It Does Not)

To clarify its role, GeneMetrics is:

  • Not B2C: it never directly competes with clients.
  • Not private-label: it does not simply apply a logo to generic products.
  • Not wholesale: it is not a bulk reseller.

Instead, GeneMetrics is the industry's sole fully auditable, infinitely customizable backend genomics platform. It provides complete brand ownership and comprehensive innovation.

Competitive Pricing and Scalable Economics

Depending on selections, unit costs can start below 100 dollars, with final pricing influenced by materials, logistics, laboratory technologies, and analysis options.

When compared on a like-for-like basis, GeneMetrics' wholesale rates consistently outperform market competitors, delivering clients stronger margins alongside superior science.

Engineered for Rapid Scalability

From boutique clinics to large-scale genomics initiatives, GeneMetrics is designed for effortless scalability. Its infrastructure supports turn-key logistics management, including kit manufacturing, co-packing, fulfillment, and data analysis.

Capacity can scale almost overnight, ensuring clients never outgrow the platform.

Leadership and Founding Vision

GeneMetrics was established by a team of clinicians, scientists, and legal experts committed to resolving a fragmented industry. CEO Benji Rabhan, one of the co-founders, leads a mission-driven team that prioritizes science, confidentiality, and client empowerment above all else.

The company's culture reflects its origins: scientists and data experts working behind the scenes to enable clients to shine.

Globally Trusted

While confidentiality agreements prevent the disclosure of client names or numbers, GeneMetrics is a trusted backend provider for leading genomics and health companies around the globe. Its influence extends to clinics, health AI firms, research institutions, and laboratories across multiple continents.

The Future of Precision Health

GeneMetrics is striving towards a future where precision health is proactive, integrated, and accessible on a large scale. By merging genetics, epigenetics, blood, microbiome, and lifestyle data into one cohesive ecosystem driven by AI and multi-omic bioinformatics, the company is facilitating a transition from reactive medicine to personalized, preventive care for all.

Ready to Move Beyond White-Label?

GeneMetrics is more than just a testing platform. It serves as a partner in innovation. For those eager to launch precision health products that are seamless, trusted, and genuinely their own, the next step is straightforward:

Schedule a confidential call with our team to learn more.

image_0.jpeg GeneMetrics

Contact Information:

GeneMetrics

6507 Jester Blvd
Austin, Texas 78750
United States

Chris Haas
+1 898202601
https://genemetrics.com

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