By: Newsworthy.ai
August 20, 2025
Seasoned Media Executives Launch IgniteIt Inc., a New Media and Events Powerhouse Formerly Operated as Benzinga Cannabis
Today, IgniteIt Inc. (IgniteIt) announced that the cannabis industry’s premier business conference and media platform, formerly operated by Benzinga Cannabis, is entering a new chapter, separate and not affiliated with Benzinga. Led by former Benzinga executives, IgniteIt will serve as a dedicated platform for the cannabis industry to connect, grow, and build.
IgniteIt’s mission will be divided into these core areas:Capturing the Moment: Delivering editorial coverage that pinpoints the news, advocacy, and thought leadership shaping the momentum of cannabis and other emerging industries.
Where Deals Get Done: Hosting live events that connect attendees with the industry’s most influential decision-makers, unlocking unmatched opportunities for growth and partnership.
Strategic Insight & Advocacy: Designing conference agendas that spotlight the most critical topics and opportunities, led by voices at the forefront of industry innovation.
Exclusive Access, Open Doors: Curating audiences of top executives and growth leaders while ensuring our events remain welcoming and accessible to all who seek to advance the industry
The Cannabis Capital Conference, the premier investor and business gathering in the industry, with a track record of more than 20 successful events.
The Cannabis Market Spotlight series, with three events planned through the end of 2025.
The Cannabis Daily newsletter and the full archive of editorial content.
An expansive library of cannabis-related insights, interviews, and reporting.
Jason Raznick, Founder of Benzinga, will serve as Chairman of IgniteIt.
Patrick Lane, formerly EVP of Sales at Benzinga and creator of the Cannabis Capital Conference, will serve as CEO.
Elliot Lane, formerly SVP & Head of Benzinga Cannabis, has been appointed President & Chief Revenue Officer.
Javier Hasse, former Managing Director of Benzinga Cannabis and current Editor-in-Chief of High Times, CEO of El Planteo and Senior Contributor at Forbes, joins as Co-Founder.
IgniteIt’s editorial mission will focus on nascent and fast-evolving industries, beginning with cannabis, offering in-depth reporting, op-eds from trusted voices, business trend analysis, and advocacy-driven content designed to empower industry leaders, entrepreneurs, and investors alike.
“For almost a decade, we’ve built credibility in this space,” added Javier Hasse. “With IgniteIt, we’re bringing together journalism and events to help build an industry that’s ethical, inclusive and built to last. Strong reporting and smart convening create real opportunity. For jobs, tax revenue, innovation and a culture that brings good to the world.”IgniteIt’s upcoming events will continue to serve as critical convening grounds for executives, investors, and policymakers shaping the future of cannabis and similar high-growth industries.
To learn more about IgniteIt or request interviews, please contact:
About IgniteItIgniteIt is a media and events company focused on cannabis and emerging industries. Founded by the team behind BZ Cannabis, IgniteIt produces award-winning editorial content and world-class business conferences, including the Cannabis Capital Conference and the Cannabis Market Spotlight series. Igniteit Inc. is a separate entity and is in no way affiliated with Benzinga.
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