Mountain Grabbers Press is thrilled to announce the release of the second edition of The Zig Zag Principle by Rich Christiansen, set to hit shelves on August 8, 2024. This newly expanded edition builds on the success of the bestselling original, bringing fresh insights and contemporary relevance to one of the most acclaimed business strategy guides of the last two decades.

This is the book that Stephen R. Covey, author of The Seven Habits of Highly Effective People called, “Rock solid principles so simple that you will read this book wondering how you could have missed seeing truths that are so obvious.”

Rich Christiansen’s The Zig Zag Principle continues to offer a proven strategy for achieving business goals through strategic flexibility and resourceful planning. The second edition enhances the foundational concepts of assessing resources, adapting to change, and leveraging multiple opportunities with updated guidance and real-world examples, including a fresh examination of the impact of artificial intelligence.

“The Zig Zag Principle has always been about efficiently navigating the challenges of starting a business with flexibility and innovative thinking,” says Rich Christiansen. “In this new edition, I’m excited to provide deeper insights and provide tools that are more effective and align with today’s fast-evolving entrepreneurial landscape. From artificial intelligence to modern-day fail-safes, the book is designed to help readers set firm foundations, drive towards profitability, and scale effectively.”

This edition not only refines the principles of the original but also expands its scope beyond business into broader life applications, including your family and personal relationships. Christiansen introduces updated methodologies and strategies that address both professional and personal challenges, making this book a valuable resource for anyone seeking to achieve enduring success in an ever-changing world.

Key updates in the second edition include:

• Contemporary Insights: New discussions on the role of artificial intelligence and its implications for strategic planning.

• Expanded Applications: Refined strategies that apply to both business ventures and personal life goals.

• Updated and Additional Tools: Modernized methodologies designed to navigate today’s entrepreneurial and personal landscapes.

• Real-World Examples: Fresh case studies illustrating successful application of the Zig Zag Principle in various contexts.

The Zig Zag Principle, Second Edition is set to be an essential guide for entrepreneurs, business leaders, and anyone looking to enhance their approach to overcoming obstacles and achieving their goals.

The book will be available in bookstores and online starting August 8, 2024. For more information or to request a review copy, please contact Jill L. Ferguson at Mountain Grabbers Press. Or go to your favorite online retailer, like Amazon here, to snag your copy today.

About Mountain Grabbers Press:
Mountain Grabbers Press is a leading publisher of business and living with purpose books, dedicated to providing readers with valuable insights and strategies for success. Our mission is to empower individuals and organizations through transformative ideas and practical guidance.

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