NEW YORK, NY – April 20, 2026 — We Lend, a private real estate lender active across the New York and New Jersey market, has launched a Wholesale Property Marketplace designed to connect property wholesalers directly with a network of more than 100,000 real estate investors, buyers, and professionals. The platform is structured to address one of the most persistent friction points in wholesale real estate transactions: the gap between a property going under contract and a buyer who can close.

The marketplace operates as a deal-to-capital connection layer. Wholesalers submit properties directly to We Lend, where listings are reviewed and validated by the lending team before going live to the buyer network. Once a property is approved and listed, it is visible to the full investor audience with financing infrastructure already in place. Buyers who identify a deal they want to pursue can move forward knowing that capital is available through We Lend’s existing credit lines, without the financing uncertainty that typically delays or derails wholesale transactions.

Properties in the current inventory are concentrated in the New York and New Jersey market, with the majority priced above $300,000. The platform is open to investors across experience levels, from established real estate operators to newer entrants who are actively looking to evaluate deals and build acquisition experience.

Wholesale real estate transactions depend on a buyer pool that can move quickly and with certainty. In the current New York and New Jersey market, where distressed inventory from maturing loans, stalled construction projects, and rent-stabilized assets is generating motivated seller opportunities, deal velocity has become a meaningful competitive advantage. Wholesalers with reliable buyers who have financing in place can pursue and close deals that others cannot.

“One of the key successes at We Lend is connecting a wholesaler to one of our real estate investors who are always looking for properties,” said Ruben Izgelov, CEO and Co-Founder of We Lend. “What we have done is put that together through a marketplace where we are asking our wholesalers to enter the properties they have, and then bringing our investor network to that marketplace for them to start searching and buying these properties.”

Unlike general listing platforms, We Lend’s marketplace embeds the lending function at the point of listing rather than after a buyer has been identified. Properties are reviewed by the lending team for eligibility before going live, which means buyers accessing the platform are seeing inventory that has already passed a basic credit review. This structure reduces the late-stage financing failures that commonly cause wholesale deals to fall apart after significant time and resources have been invested by both parties.

We Lend has funded more than 1,400 loans totaling over $700 million in originations across the New York and New Jersey market. The company’s institutional capital stack, including a recently established credit line with Webster Bank, which is currently in the process of merging with Santander Bank, supports the lending capacity available to buyers transacting through the platform.

The platform is structured to serve investors across experience levels. For established real estate operators, the primary value is deal access and execution speed. For newer investors, the marketplace provides direct visibility into live wholesale inventory alongside the financing infrastructure to act on it. The company views the educational dimension of that access as a meaningful aspect of the platform’s utility.

Wholesalers and investors interested in the platform can submit properties or connect with the We Lend team through the company’s existing channels. We Lend is actively expanding its wholesale partner network and buyer community as the platform scales.

Ruben Izgelov is the CEO and Co-Founder of We Lend, a private real estate lender specializing in bridge loans, ground-up construction, and complex situation financing across the New York and New Jersey markets.

This article is intended for informational purposes only and does not constitute legal, financial, or investment advice. The views and opinions expressed herein reflect those of the individuals quoted and do not represent an endorsement of any company, product, or service mentioned. Readers should conduct their own due diligence and consult qualified professionals before making any investment decisions.

Media Contact:
Heather Hook
KeyCrew Media
heather@keycrew.co

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