By: Keycrew.co
January 21, 2026
From Where: Why STR Hosts Are Prioritizing Mattress Selection in 2026 Property Upgrades
From Where has released a comprehensive mattress guide for 2026 that addresses the most frequent product inquiry short-term rental hosts receive from guests: where did you get that mattress?
The guide features 10 mattresses selected based on customer reviews, expert rankings, and long-term durability tests, with particular attention to performance in high-turnover rental environments. The selection spans budget options starting under $300 to luxury hybrids exceeding $2,000.
The Question That Built a BusinessFrom Where’s focus on mattress selection stems directly from the founders’ experience. Co-founders Nisha and David Franklin started the platform after staying at a Hawaii rental where both found the mattress exceptionally comfortable despite different sleep preferences.
“We reached out to the host asking where it was from,” Nisha Franklin recalled. “That question kept coming up across different stays, and we realized if we were asking, other people were too.”
That pattern has proven consistent across From Where’s storefront network. “One of the things that people say they get asked a lot about is a mattress,” Franklin noted.
Foundation-First StrategyThe mattress represents the foundation of bedroom design in rental properties. Franklin emphasized this hierarchy: “The mattress is the spine of the entire bedroom. Once that foundation is right, everything else builds from there. But if the sleep experience fails, no amount of nice bedding or decor compensates.”
Sleep quality influences guest reviews, repeat bookings, and word-of-mouth recommendations. When guests specifically ask about mattresses, they’ve already experienced the product during multi-day stays and determined they want to replicate that experience at home.
WinkBeds Takes Top PositionFrom Where’s 2026 guide positions WinkBeds Luxury Hybrid as the overall best mattress for both STR and home use, starting at $999. The selection reflects specific criteria relevant to rental properties: hybrid design combining foam and individually wrapped coils, motion isolation for frequent guest turnover, edge support that maintains structural integrity, and multiple firmness options.
Budget to Luxury TiersThe guide structures recommendations across price points:
Budget Tier ($300-$650): Tuft & Needle Original at $645 and Zinus Green Tea Memory Foam at $299 serve hosts managing multiple properties or targeting budget-conscious travelers.
Mid-Range Tier ($800-$1,300): Options like DreamCloud Classic Hybrid at $799 and Parachute Eco Mattress at $1,550 balance quality and cost for competitive markets.
Luxury Tier ($1,500-$2,400): Premium selections, including Saatva Classic at $1,174 and Helix Midnight Luxe at $1,919, target high-end rentals where exceptional sleep quality becomes part of the property’s value proposition.
Durability for High-Turnover PropertiesShort-term rental mattresses experience significantly more use than residential beds, making durability and long-term comfort essential considerations. The mattresses featured are consistently well ranked across trusted retail platforms and hospitality-focused recommendations, reflecting established reliability in high-turnover environments rather than one-off consumer use.
In addition to these rankings, insights gathered from host and operator feedback further reinforce their suitability for short-term rental settings. This combination of market reputation and industry-informed perspective helps reduce purchase risk for hosts making meaningful furnishing investments. Industry best practices continue to recommend reassessing mattresses every few years in short-term rental environments, where regular guest use naturally accelerates wear compared to a primary residence.
Strategic Timing and Revenue OpportunityMany hosts use slower winter booking periods for property improvements, making early 2026 optimal for mattress investments. The timing allows hosts to complete upgrades before spring and summer booking increases.
Through From Where’s storefront model, hosts earn commissions when guest inquiries convert to purchases. This creates dual benefits: improved guest experiences that can drive bookings and reviews, as well as direct commission revenue.
The complete mattress guide, including detailed specifications and direct purchase links, is available here. About From Where: From Where is a Los Angeles-based platform co-founded by Nisha and David Franklin that transforms short-term rentals and boutique hotels into shoppable experiences. The platform builds custom storefronts for hosts, interior designers, and boutique hotels, enabling guests to purchase products they discover during their stays. For more information, visit fromwhere.com.
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