Slate’s build-your-own electric pickup could transform America’s emerging battery-vehicle segment. The startup, supported by Jeff Wilke, former worldwide consumer CEO at Amazon, and backed by founder Jeff Bezos, offers a radically different approach centered on low cost and extreme personalization. Every truck begins as a stripped-down two-seater with gray composite bodywork, crank windows, and sparse equipment.

This manufacturing philosophy breaks from automotive norms. Instead of building vehicles in countless pre-configured variations, Slate produces uniform units that owners subsequently adapt to specific requirements. Such models could redefine vehicle…

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Slate aims to revolutionize electric mobility, and other sector players like Massimo Group (NASDAQ: MAMO) will be watching how this approach is received by the motoring public.

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