Anniversary Celebration Includes Loyalty Discount on July 13, Showcasing Winning Boys & Girls Salsa on July 15, and Continued Summer Happy Hour Specials

WHAT: Willy’s Mexicana Grill is capping off its annual fundraising campaign with a week of flavor and community celebration to mark its 30th anniversary.

To celebrate its 30th anniversary on Sunday, July 13, Willy’s is offering its Willy Good Rewards members a 30% discount on all orders placed in-store, online on Willys.com or in the Willy’s app. Guests must sign up to be a member online by July 12 to be eligible for the discount.

On Tuesday, July 15, the winning salsa from this year’s Salsa, Salsa! showdown will be served at Willy’s Roswell location (660 West Crossville Road) while supplies last. The winning Chili Island Salsa, created by the William M. and Betty E. Small Boys & Girls Club of Chamblee (pictured below), boasts mango, peach, pineapple, Thai red chilies, cilantro, mint, lime juice and more. BGCMA members will be on-site during lunch to share their salsa and celebrate with guests.

This year, Willy’s turned up the heat with a goal to raise $30,000 in just 30 days through it’s Give $5/Get $5 fundraiser, and this week’s celebrations mark the culmination of the giving campaign that raised over $31,000 to support youth wellness and leadership programs through the Boys & Girls Clubs in Metro Atlanta, Athens and Bartow County. Willy’s is proud to continue its long-standing partnership with the local Boys & Girls Clubs, having donated over $265,000 over the past decade.

Additionally, weekly happy hour specials continue with a 30th anniversary twist. Through August 3rd, these specials are offered from 2-5 p.m.:

• Monday: 30% off nachos
• Tuesday: Loyalty members earn double points all day
• Wednesday: 30% off the Willy Philly, featuring steak, rice, cheese dip, cheddar cheese, peppers, onions and serrano crema
• Thursday: Get 30% off entrée purchases (excludes kids meals)
• Friday: 30% off the Frito Burrito – a combination of adobe chicken, Frito chips, rice, pinto beans, sour cream, chipotle puree and Willy’s cheese dip

WHEN:

Sunday, July 13, 2025 30% discount to Willy Good Rewards members (exclusions and terms apply – members can review reward in their app for full details)

Tuesday, July 15, 2025

Salsa, Salsa! winning salsa served

Monday-Friday from 2-5 p.m.

Through August 3

30th anniversary happy hour specials

WHERE:

Willy Good Rewards Discount: All Willy’s locations (in-store and online)

Salsa, Salsa! winning salsa served

Willy’s Mexicana Grill

660 West Crossville Road Roswell, GA 30075

770-559-5081

willys.com

About Willy’s Mexicana Grill

Since opening its doors in Atlanta in 1995, Willy’s Mexicana Grill has stayed true to its roots—serving burritos, bowls, quesadillas, salads, tacos and nachos using only the freshest, highest-quality ingredients. Inspired by founder Willy Bitter’s love for the bold, vibrant flavors of the Mission District in San Francisco, Willy’s continues to do things the right way—no shortcuts, just real food made in-house every day. From homemade salsas, pico de gallo and guacamole, to grilling savory, never frozen meats – it’s all real and it’s all fresh. Guests still enjoy complimentary chips and salsa with every order, just like they did on day one. For more information, visit willys.com.

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