Beloved NYC Brand Celebrates Grand Opening with $1 Scoops, Free Totes, and a Special Collaboration with Bomb Biscuit Co.

Van Leeuwen Ice Cream, the nationally beloved brand known for its cult-favorite dairy and vegan ice cream, is opening its first Atlanta scoop shop on Friday, July 11 on the ground floor of 619 Ponce, the newly opened four-story mass timber building at Ponce City Market.

“Atlanta has been on our radar for a while, and we’re so excited to finally plant roots here,” said Ben Van Leeuwen, co-founder and CEO. “We believe great ice cream starts with great ingredients, and we can’t wait for Atlantans to experience what we’re all about.”

“We’re thrilled that Van Leeuwen has chosen Ponce City Market for its Georgia debut and are excited to see one of NYC’s beloved brands bring their simple, good ice cream to Atlanta,” said William Morgan, Senior Vice President of Asset Management, at Jamestown.

To celebrate the grand opening on July 11, Van Leeuwen is offering $1 scoops from 11 a.m.-1 p.m., and the first 100 guests will receive a free Van Leeuwen tote bag. The new shop will also debut a limited-time collaboration sundae with MICHELIN-recognized Bomb Biscuit Co., a local favorite known for its bold, buttery biscuits.

The Van Leeuwen Bomb Biscuit sundae (pictured below) features one scoop of Van Leeuwen Honeycomb, half of a Bomb Biscuit chocolate chip biscuit, salted caramel and whipped cream.

“Collaborating with Van Leeuwen for this sundae has been such a fun and delicious experience,” said Erika Council, founder of Bomb Biscuit Co. “It brings together two of my favorite things—ice cream and biscuits—and I’m excited to share this playful treat with Atlanta.”

Van Leeuwen is nationally known for its creative seasonal flavors and unexpected collaborations with Hidden Valley Ranch, Kraft Macaroni & Cheese and BIGFACE Coffee Affogato in partnership with NBA All-Star Jimmy Butler. The Ponce City Market shop will serve more than 30 signature flavors, including:

• Award-winning Vanilla Bean (named best vanilla ice cream by The New York Times/Wirecutter)
• Mango Sticky Rice
• Honeycomb
• Sicilian Pistachio (made with pistachios from Mount Etna in Sicily)
• Marionberry Cheesecake (with berries from Oregon’s Stahlbush Island Farms)
• Earl Grey Tea

Guests can also enjoy sundaes, milkshakes, house-made waffle cones, ice cream sandwiches, root beer floats and 14oz pints to go.

Van Leeuwen’s Ponce City Market scoop shop is located at 619 Ponce De Leon Ave. NE, Suite B109, Atlanta, GA 30308. The shop will be open Monday-Friday from 11 a.m.-10 p.m. and Saturday-Sunday from 11 a.m.-11 p.m. For more information about Van Leeuwen Ice Cream, follow the brand on Instagram @vanleeuwenicecream or visit vanleeuwenicecream.com.

About Van Leeuwen Ice Cream

Van Leeuwen began as a yellow scoop truck on the streets of NYC in 2008 by Ben Van Leeuwen, Pete Van Leeuwen and Laura O’Neill, who were on a mission to make good ice cream from good ingredients that makes you feel good. Their French-style ice cream (made with more than double the amount of egg yolks as standard ice cream) quickly gained a loyal following. Van Leeuwen has since expanded and has scoop shops in New York, California, New Jersey, Pennsylvania, DC, Colorado, Connecticut, Massachusetts, Texas, Tennessee, Florida and now Georgia. Pints, ice cream bars and ice cream sandwiches are available in grocery stores across the country and to order for nationwide shipping from their website. To keep up with everything Van Leeuwen Ice Cream, follow the brand on Instagram @vanleeuwenicecream or visit vanleeuwenicecream.com.

About Bomb Biscuit Co.

Bomb Biscuit Co. is a joyful celebration of Southern tradition, Black culinary heritage, and bold, buttery flavor from chef/owner Erika Council. What began as a beloved pop-up and weekend biscuit window has evolved into a MICHELIN-recognized, bustling brick-and-mortar restaurant newly nestled in Atlanta’s Grant Park neighborhood, drawing crowds from near and far. Inspired by generations of women in her family including her grandmother, revered restaurateur and cookbook author Mildred “Mama Dip” Council, Erika Council pays homage to Southern comfort classics with scratch-made biscuits, fried chicken, breakfast sandwiches and rotating specials that blend nostalgic flavors with playful creativity. Every item on the menu tells a story, from the signature Glori-Fried chicken biscuit to limited-edition flavors, all made with intention, love and butter. Bomb Biscuit’s inclusive menu also offers scratch-made vegan and gluten-free biscuits. Whether grabbing a biscuit to-go or sitting down for a hearty brunch, Bomb Biscuit presents a flavorful, feel-good experience that brings people together—one golden bite at a time.

About Ponce City Market

Ponce City Market is a five-building, three-million-square-foot community hub in Atlanta, Georgia. The mixed-use property, located along Ponce de Leon Avenue in the Old Fourth Ward, features a dynamic blend of local and world-class food and retail offerings, Class A office space, a suite of residential accommodations, and Scout Living, a hospitality living concept combining the comforts of home with hotel amenities and services. With public green space and direct access to the Atlanta Beltline, Ponce City Market has become a defining marker of place in Atlanta’s urban landscape and iconic destination for area residents and visitors. Reflecting Atlanta’s evolving identity, Ponce City Market brings together the old and new in one integrated community – with a buzzing food hall at its core. The property includes the adaptive reuse of an historic Sears, Roebuck, and Co. store and distribution center, as well as a series of newly constructed buildings with modern amenities and design features. For more information, visit: poncecitymarket.com.

The post Van Leeuwen Ice Cream Opens July 11 in Atlanta appeared first on citybiz.

This contant was orignally distributed by citybiz. Blockchain Registration, Verification & Enhancement provided by NewsRamp™. The source URL for this press release is Van Leeuwen Ice Cream Opens July 11 in Atlanta.