MountainOne is the proud recipient of a Silver Bell Ringer Award, announced during the 57th Annual PR Club Bell Ringer Awards ceremony, held June 3rd at the Museum of Science in Boston. The Bell Ringer Awards recognize public relations and communications work that demonstrates excellence in creative planning and superior execution.

MountainOne earned Silver in the Communications Campaigns – Content Marketing category for its Mo’s Storybook Program, a multi-faceted initiative promoting financial literacy and personal growth among children. Central to the program is the original 24-page illustrated book, “How to Climb a Mountain,” featuring Mo the MountainOne Spokesgoat. The campaign also included strategic marketing, public relations, and community outreach efforts designed to bring Mo’s message to life.

Over the past year, Mo has shared his storybook at more than 20 live readings across the Berkshires and South Shore, visiting schools, libraries, and community centers. To date, more than 2,000 copies of “How to Climb a Mountain” have been distributed, earning enthusiastic praise from educators, parents, and young readers alike.

Following the program’s initial success, MountainOne recently launched “Something to Save,” the second book in the series, continuing its mission to empower kids through storytelling and smart financial habits.

“We’re incredibly proud to see Mo’s Storybook Program recognized with this Silver Bell Award,” said Jill Amato, Senior Vice President of Marketing and Community Banking at MountainOne. “What began as a creative way to promote reading and financial literacy has truly grown into something special. These books help spark meaningful conversations with kids about confidence, goal-setting, and smart saving habits.”

MountainOne extends its gratitude to HATCH The Agency, storybook author Doug Murphy, illustrator Laura Salafia, and PRfirst for their integral roles in bringing Mo’s storybook to life.

The Bell Ringer Awards ceremony brought together leading PR and marketing professionals from across the region. Founded in 1948, PR Club is one of the nation’s oldest nonprofit public relations organizations, committed to advancing excellence in the communications industry.

To learn more about Mo and the storybook program, visit mountainone.com/mo-storybook.

About MountainOne
Headquartered in North Adams, MA, MountainOne is the mutual holding company of MountainOne Bank and offers a full range of financial services through MountainOne Bank, MountainOne Insurance, and MountainOne Investments.

MountainOne Bank, founded in 1848 and headquartered at 93 Main Street in North Adams, MountainOne Bank (mountainone.com) offers deposit and lending products and services for individuals and businesses. Full-service offices are located in the Berkshires (North Adams, Pittsfield, Williamstown) and Boston’s South Shore (Rockland, Quincy, Scituate). Member FDIC, Member DIF, Equal Housing Lender.

MountainOne Insurance, a subsidiary of MountainOne Bank, MountainOne Insurance (mountainone.com/insurance) offers a wide range of insurance solutions, including personal and business property and casualty insurance, surety bonding, employee benefits, and life and Medicare coverage. Offices are located in the Berkshires (North Adams, Pittsfield, Stockbridge, Williamstown) and the Pioneer Valley (Longmeadow, West Springfield, Wilbraham).

MountainOne Investments, a division of MountainOne Bank, MountainOne Investments (mountainone.com/investments), and its financial advisors offer securities and advisory services through Commonwealth Financial Network®, member FINRA/SIPC, a Registered Investment Adviser. Fixed insurance products and services are offered through CES Insurance Agency or MountainOne Investments. MountainOne Bank is not a registered broker-dealer or Registered Investment Adviser. MountainOne Bank and MountainOne Insurance are not affiliated with Commonwealth. MountainOne Investments’ main office is at 85 Main Street, Suite 100, North Adams, MA 01247. (413) 664-4025

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