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By: citybiz
June 8, 2025

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David Nevins Interviews Michelle St. John, Co-Founder, Paradocs Studio

Michelle was born on a thoroughbred racehorse farm started by her great-grandfather and raised surrounded by the everyday struggles of farm life and a family business. Some families teach that love is paramount – on Bonita Farm the mantra, even emblazoned above the tack room door, was “everything cometh to he who waiteth so long as he who waiteth worketh like hell while he waiteth”. Hard work was the virtue to strive for and Michelle was mucking stalls, galloping racehorses before school and taking horses to the racetrack from a very young age.

Horse racing was her first introduction to the nuance and beauty of human stories. The backside at the track is full of melodramas and contradictions. The addict who hotwalks horses giving betting advice to the multi-millionaire horse owner; the immigrant jockey fighting to make rank on the track or the down on his luck trainer who knows just one horse could make or break his career and his bank. It was watching these people and the complexities of their lives that inspired Michelle to become a storyteller and producer.

However, life on the farm was often sheltered from the effects of the larger societal and humanitarian problems facing the world. When Michelle became a student at Washington and Lee University she became more aware of the need for storytelling in news and decided journalism was the vocation where she could blend together her love of human stories with the need for honest and engaging reporting.

60 Minutes was the dream from the beginning and Michelle got her chance to enter the newsroom as a page after college. From there she worked her way up to producing dozens of stories for the broadcast ranging from stories of the perils of war and the opiate epidemic to profiles of Hollywood stars and tech giants.

In 2019 Michelle left 60 Minutes to join the team at The Nantucket Project, producing and directing short films while also leading production for their non-profit TNP academy. Her films there focused on human connection and what we can learn from each other. Michelle has since returned to 60 Minutes as a freelance producer and recently co-founded Paradocs Studio, an innovative production company focused on the creation of premium non-fiction content.

Michelle now lives with her husband and three children in Bedford, NY. Horses are still her passion and she is an avid foxhunter and horse racing fan.

Connect with David on LinkedIn

David Nevins is president & CEO of Nevins & Associates, a highly regarded strategic communications company and proactive public relations partner. The firm’s regional and national client base is a unique mix of organizations across a variety of industries including: healthcare, professional service firms, finance, not-for-profits, distributors, state agencies, national media companies, technology, political and grassroots campaigns, real estate development, sporting events, and more.

With more than 30 years of experience in marketing, public relations, and community and government relations, David is a talented and seasoned executive. Prior to founding Nevins & Associates in 1983, David served as the Director of Marketing for both Towson University and the Baltimore Symphony Orchestra. In 2001, he was tapped by the CEO of Comcast to employ his marketing expertise as President of the company’s regional sports network, Comcast SportsNet Mid-Atlantic. David is a Past President of the Board of Governors for the Center Club and is a former Chairman of the Board of Regents for the University System of Maryland, a position to which he was appointed by the Governor of Maryland. David has chaired the Maryland Public Broadcasting Commission and the Maryland Higher Education Loan Corporation, served as President of both the Jewish National Fund and the Towson Business Association and was a member of the PNC Bank board.

David is highly involved in the business, civic, and political communities, and his many years of active leadership in numerous organizations have built a network of contacts that he regularly puts to use for the firm’s clients. For more information, visit www.nevinspr.com.

The post David Nevins Interviews Michelle St. John, Co-Founder, Paradocs Studio appeared first on citybiz.

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citybiz is a publisher of news and information about business, money, and people - including interviews, questions and answers with thought leaders. citybiz reaches business owners, C-level, senior managers and directors in 20 major U.S. city markets.