Greysteel announced today the appointment of Cody Cannon as Senior Vice President and Market Executive. His dual role involves leading the manufactured housing team nationally, with a focus on market share growth in California, as well as leading all operations for the firm’s Southern California business, including supporting advisors across asset types and attracting new talent to Greysteel’s platform.

Cody brings more than 20 years of experience in investment sales, capital markets, and team leadership, with a track record that includes over $1 billion in transactions. Previous leadership roles at notable firms such as Cushman & Wakefield, Colliers International, and Marcus & Millichap have prepared him to guide Greysteel’s advisors and clients toward achieving their strategic goals.

The manufactured housing market is seeing increased attention from investors, driven by strong demand for affordable housing and limited supply. California in particular offers significant opportunity in this sector as housing affordability concerns continue to grow. National trends like rising rental rates and broad regulatory support are further reinforcing manufactured housing as a resilient and attractive asset class.

“The manufactured housing sector is growing as a compelling asset class for investors—particularly on the institutional side—who are seeking stable, long-term returns,” said Mr. Cannon. “With Greysteel’s forward-thinking approach and robust platform, we’re well-positioned to help clients maximize these opportunities. I’m excited to contribute to the firm’s growth, both in manufactured housing and across the broader Southern California market.”

“Cody’s appointment is a pivotal step in our expansion strategy and his dual role reflects Greysteel’s commitment to expanding its presence in the growing manufactured housing sector while strengthening its overall operations in this key region,” said Lacey Willard, Executive Vice President and Market Executive at Greysteel. “His deep sector expertise, combined with his leadership capabilities, will help us enhance our services and grow our market share in Southern California. We’re excited about the value he’ll bring to both our advisors and our clients.”

Cody holds a Bachelor of Arts in Political Science with a minor in Business from the University of Utah. Outside of work, he is actively involved in community initiatives, including supporting local food banks and food security programs.

About Greysteel:
Greysteel is a premier commercial real estate investment sales and debt and structured finance advisory firm. Serving private and institutional investors across geographies and asset types, Greysteel provides a full spectrum of services, including investment sales, debt placement, equity placement, and distressed asset solutions. Founded on the principles of innovation, collaboration, and excellence, Greysteel is strategically positioned across the nation to deliver exceptional results through a seamless and comprehensive advisory platform.

For more information, visit www.greysteel.com.

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