TORONTO, ON, February 26, 2026 /24-7PressRelease/ -- Private wealth has entered a new era as "Young Money," a generation of high-net-worth investors, redefines the landscape of wealth management. These investors demand control, transparency, deeper insight, access to private markets, and highly tailored strategies, challenging traditional advisory models.

Nour Private Wealth (NPW) is reshaping wealth management for the next generation and stands firmly among the best private wealth management firms for discerning clients.

"We view young money not as a challenge, but as an opportunity to elevate the standard of private wealth management," said Elie Nour, CEO of Nour Private Wealth.

At the heart of this evolution is NPW, a firm purpose-built to serve the next generation with precision, insight, and a long-term vision.

Who Is "Young Money"?

"Young Money" typically refers to high-net-worth and ultra-high-net-worth individuals under the age of 45. Many are first-generation wealth creators: founders, executives, investors, and professionals who have accumulated substantial assets earlier in their careers. Unlike legacy wealth holders, they are shaped by speed, access to information, and global connectivity.

The Rise of Young Money and a New Wealth Mindset

Young high-net-worth individuals are not waiting decades to engage in sophisticated wealth planning. Many are building liquidity earlier, operating across borders, and participating actively in investment decisions.

This generation views wealth not just as a store of value but also as a tool for growth, influence, and long-term impact. They demand:

- Transparency over opacity
- Direct exposure to private markets
- Customization over standardization
- Access over delegation
- Purpose alongside performance

A 2025 PwC Survey Reveals Shifting Priorities in Modern Wealth Management

Recent research validates this generational shift in wealth management priorities. A 2025 PwC survey highlights how high-net-worth investors are redefining expectations:

72% Seek AI-Driven Portfolio Tools: Most are actively seeking AI-powered solutions to enhance portfolio management, data analysis, and decision-making.

68% Prioritize ESG Factors: A 2025 PwC survey shows investors are increasingly focused on environmental, social, and governance (ESG) considerations when making investment decisions.

55% Favour Advisors Who "Get" Their Lifestyle: Wealth management is shifting toward a more personalized, holistic model. Over half of respondents value advisors who understand their lifestyle, values, and long-term priorities, including sustainable investing, particularly among High-Net-Worth Individuals (HNWIs).

Private wealth management firms that pivot to holistic, personalized ecosystems lead the market.

These findings closely align with Nour Private Wealth's advisory philosophy and positioning.

Nour Private Wealth represents this next-generation advisory model. The firm is positioned at the intersection of these priorities, aligning modern advisory thinking with the realities of how today's high-net-worth individuals live, invest, and build long-term impact.

The firm collaborates with clients who expect their advisors to understand not only markets but also lifestyle choices, long-term ambitions, and the broader role capital plays in shaping personal and intergenerational outcomes.

By combining advanced tools, ESG-aligned strategies, and deep insight into client values, NPW is recognized among the best private wealth advisors, serving a new generation of investors with precision, discretion, and enduring vision.

Private Markets: A Core Pillar of Modern Wealth

One of the most defining characteristics of "Young Money" is its appetite for private markets.

Private equity, private credit, venture capital, real assets, and co-investment opportunities are no longer optional additions to a portfolio. They are increasingly central to long-term wealth strategies.

Younger investors recognize that some of the most compelling value creation happens outside public markets. They seek exposure to businesses, infrastructure, innovation, and growth opportunities that align with their risk appetite and time horizon.

However, access remains a significant barrier.

Nour Private Wealth (NPW) bridges this gap. With established relationships, rigorous analytical frameworks, and a disciplined approach, NPW enables clients to participate confidently in private markets while ensuring alignment with long-term objectives.

Why Thought Leadership Matters in the New Wealth Era

In a crowded advisory landscape, credibility is currency.

Young Money is highly selective about who it trusts. Marketing claims alone no longer resonate. Investors look for firms that demonstrate intellectual leadership, clarity of perspective, and a deep understanding of where wealth management is heading.

Thought leadership is not about predicting markets. It is about articulating a coherent philosophy, grounded in experience, that helps clients navigate uncertainty.

Future Outlook: Where Private Wealth Management is Headed

Looking ahead, Private wealth management is evolving toward a more institutional, integrated, and values-driven future.

As younger generations take greater control of capital, strategies are shifting from standardized portfolios to solutions that seamlessly blend public and private markets, advanced analytics, and long-term planning.

Ultra-high-net-worth investors increasingly expect portfolios that leverage real-time insights, predictive modelling, and ESG-aligned approaches to navigate global volatility.

In this evolving landscape, the best private wealth advisor acts as a strategic partners rather than a product provider, helping clients navigate complexity with clarity and conviction.

Nour Private Wealth successfully combines innovation with rigorous judgment to define the next standard of wealth management.

Nour Private Wealth: Where Young Money Meets Modern Stewardship

Nour Private Wealth stands at the intersection of a generational shift and a redefinition of wealth itself. As younger capital reshapes global private markets, the firm brings a modern interpretation of stewardship, one that moves beyond preservation toward purposeful, strategic guidance.

"Young money" today is entrepreneurial and globally disciplined, demanding more than traditional portfolio management.

Nour Private Wealth responds with institutional-grade insight, disciplined access to private markets, and a deeply personalized advisory approach designed to turn emerging wealth into an enduring legacy.

In an era where capital moves faster, and expectations are elevated, NPW positions stewardship not as a passive responsibility but as an active, forward-looking mandate.

Disclaimer: Investment dealer services are provided by Nour Private Wealth, a dealer member of the Canadian Investment Regulatory Organization (CIRO). Investment fund management services are provided by Goodwood, an affiliated entity under common ownership with Nour Private Wealth. Private placements and exempt market investments involve elevated risk and limited liquidity and are suitable only for accredited investors who can withstand potential losses. Eligibility, suitability, and required risk disclosure documentation must be completed before investing. This news release is provided for information purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any securities. Any offer or solicitation will be made only pursuant to applicable offering documents and in accordance with applicable securities laws.

About Nour Private Wealth (NPW)

Nour Private Wealth (NPW) is a trade name of Nour Private Wealth Inc., a member of the Canadian Investment Regulatory Organization (CIRO) and the Canadian Investor Protection Fund (CIPF). The firm provides multi-family office and private wealth management services to ultra-high-net-worth families, including portfolio management (discretionary), consolidated reporting, governance coordination, and integrated planning solutions across public and private markets.

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