By: 24-7 Press Release
September 10, 2025
The Dairy Alliance Optimizes Dairy Milk Education in Southeast Schools
ATLANTA, GA, September 10, 2025 /24-7PressRelease/ -- The Dairy Alliance, a nonprofit funded by dairy farm families in the Southeast, expands its reach in schools across the region through youth wellness programs that increase dairy milk consumption. This year, the organization awarded Dairy Optimization (DO), Fuel Up, and GENYOUth grants, benefiting nearly 375,000 students in Alabama, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, and Virginia.
"Dairy nutrition education in schools plays a vital role in shaping healthy habits early," said Laura Buxenbaum, VP Health and Wellness at The Dairy Alliance. "These grants give schools the resources to serve milk in fresh and engaging ways, whether through smoothies, milk dispensers, or other fun programs, while providing students with the energy and nutrition they need to learn, grow, and excel. By combining our expertise, the dedication of local dairy farmers, and the commitment of schools to student health, we create lasting change that supports both kids and communities across the Southeast."
The Dairy Alliance awarded 124 Dairy Optimization (DO) grants in spring 2025, funding programs such as Moo Brew, Smoothies, and Milk Dispensers to enhance the school milk experience for more than 80,000 students. Later, in May and June, 191 Fuel Up and GENYOUth grants provided Smoothie Kits and Mobile Meal Kits to benefit over 128,000 students in the 2025–2026 school year. Additionally, 258 GENYOUth NFL Flag-In-School Football kits were distributed, engaging more than 166,000 students.
The Dairy Alliance Youth Wellness team trains school nutrition staff to use grant-funded equipment and implement programs effectively. The team delivers dairy nutrition education to help students understand the benefits of milk and dairy foods for building strong bones and bodies. Milk delivers 13 essential nutrients, including calcium, vitamin D, and protein. Additional activities include student taste tests, recipe sharing, and providing dairy-specific resources for schools and families.
For more information about The Dairy Alliance, visit https://thedairyalliance.com or follow them on Facebook or Instagram @TheDairyAlliance.
About The Dairy Alliance
The Dairy Alliance is a nonprofit funded by dairy farm families of the Southeast. We work diligently with dairy farmers, schools, sports teams, health professionals, local organizations, state leaders, the media, and the public to promote dairy foods and knowledge about the dairy industry. Our efforts center in eight states: Alabama, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, and Virginia.
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