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By: 24-7 Press Release
December 18, 2025

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NoviSign and Spotted Revolutionize Passenger Engagement at Mexico City International Airport

MEXICO CITY, MEXICO, December 18, 2025 /24-7PressRelease/ -- NoviSign Digital Signage, a global leader in cloud-based digital signage software solutions, and Spotted, a leader in smart airport technology, have deployed one of the most extensive integrated charging-kiosk and digital display networks in Latin America, enhancing the traveler experience at Mexico City International Airport (AICM), one of the world's busiest aviation hubs.

Read the full case study

With more than 50 million passengers passing through the airport each year, AICM sought to elevate passenger convenience while opening new opportunities for high-impact digital advertising. Spotted implemented a large network of dual-sided charging kiosks combined with strategically positioned digital screens, all fully powered by NoviSign's cloud-based digital signage platform. These stations provide device charging alongside vibrant advertising and interactive content designed to reach travelers throughout both terminals.

Using NoviSign's centralized dashboard, Spotted manages every display in real time, from scheduling and content updates to performance monitoring and health checks. Campaigns are designed using NoviSign's drag-and-drop studio, allowing for rapid creation of vertical-format content optimized for continuous playback across busy airport environments.

A major component of the deployment is NoviSign's Ad Widget integration with Perion, a global leader in programmatic advertising technology. This connection enables automated ad delivery, impression tracking, proof-of-play reporting, and data-driven targeting, turning each screen into a revenue-generating asset for both local and international brands.

The new digital network has already improved passenger engagement, offering travelers convenient charging access and interactive touchpoints while delivering millions of monthly ad views across the airport. QR-driven interactions, dynamic messaging, and flexible content updates allow advertisers to run timely, high-visibility campaigns aligned with flight schedules, events, or peak traffic periods.

"This deployment marks a major milestone for airport digital innovation," said Gil Matzliah, CEO of NoviSign. "By combining smart amenities with data-driven digital signage, we're helping AICM create a modern, connected environment that benefits travelers and unlocks powerful commercial opportunities for the airport and its partners."

"The addition of NoviSign and Spotted charging kiosks has significantly elevated the passenger experience at our airport. Not only do travelers appreciate the convenience of charging their devices, but the interactive digital signage allows us to deliver engaging and dynamic messaging. It's a win-win for our passengers and the brands utilizing the kiosks," said Nancy Fabiola Meza Zúñiga, Subdirección Comercial y de Servicios del AICM.

This collaboration sets a new benchmark for airport digital engagement by combining traveler amenities with a scalable, modern media ecosystem. Powered by NoviSign's real-time management and Perion's automated monetization, Spotted has created a forward-thinking model that enhances communication, boosts revenue potential, and redefines how airports connect with passengers.

ABOUT NOVISIGN

Since 2011, NoviSign has been an industry leader in full-spectrum digital signage solutions. With over 60,000 screens deployed and managed globally, NoviSign's cloud-based digital signage software empowers businesses to remotely create, manage, and update content across any display, tablet, or kiosk. Known for its commitment to simplicity and reliability, NoviSign has helped clients on five continents successfully deploy and manage impactful digital signage campaigns.

With a client base that includes industry giants like Disney, Ikea, Nvidia, Coca-Cola, Hilton, Indeed, and Porsche, NoviSign continues to lead the way in delivering high-quality digital signage solutions that drive engagement and communication.

To learn more about NoviSign Digital Signage, visit www.novisign.com

ABOUT SPOTTED

Spotted is a leader in airport innovation, specializing in smart infrastructure solutions that combine technology, advertising, and traveler services. Through its expertise in digital experiences and connected environments, Spotted helps airports and brands engage passengers in meaningful, measurable ways.

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