LOS ANGELES, CA, June 18, 2025 /24-7PressRelease/ -- From solid shampoo bars to bonnet dryers, BEAUTÉ SEOUL celebrates the beauty of curls with nourishing, eco-conscious Korean formulations—designed to support and celebrate curly-haired individuals on their journey to confident, empowered hair care.

As the beauty industry continues to evolve toward greater inclusivity, BEAUTÉ SEOUL is leading the charge with a powerful message: textured hair deserves recognition, care, and celebration. This Amazon Prime Day 2025, the emerging K-beauty hair care brand proudly supports everyone in embracing their natural roots—both culturally and physically—through clean, curl-focused solutions.

Rooted in Korean beauty science and thoughtfully developed for textured hair worldwide, BEAUTÉ SEOUL introduces a fresh perspective to the textured hair care aisle. The brand's minimalist, nature-powered formulations blend tradition with innovation to deliver effective, curl-friendly solutions. From solid shampoo and conditioner bars to its cult-favorite bonnet dryer attachment and nutrient-rich leave-in spray, BEAUTÉ SEOUL is redefining curl care as both luxurious and refreshingly simple.

• K-Beauty Reimagined for Curls That Speak Volumes

Traditionally known for innovations in skincare, K-beauty is now expanding its influence into hair care—thanks to BEAUTÉ SEOUL. With a bold question at its core—"What if Korean beauty wasn't just for skin, but also for curls?"—the brand is redefining what K-beauty can mean for textured hair.

BEAUTÉ SEOUL's latest collection is thoughtfully crafted who have long been overlooked by mainstream Asian beauty narratives. Each product features globally celebrated ingredients such as Batana oil, tea tree, argan, and black seed oil—reformulated through the K-beauty lens of gentle efficacy and clean, minimalist formulation.

Formulated with globally acclaimed ingredients such as Batana oil, tea tree, argan, and black seed oil, BEAUTÉ SEOUL's products embody the K-beauty philosophy of gentle efficacy and clean formulation. Specifically developed for coily, kinky, and curly hair, the brand provides nourishing care without sulfates, strengthening benefits without heavy buildup, and hydration without residue.

• Rewriting Wash Day: Celebrating Every Curl

For many curly-haired individuals, wash day is more than just cleansing—it's a meaningful ritual of restoration, reconnection, and reclaiming time and self-worth. BEAUTÉ SEOUL aims to elevate this experience, making it more joyful, effective, and nurturing. Here's how BEAUTÉ SEOUL's carefully crafted product lineup works together to transform the hair care story:

[1] Hooded Hair Dryer Attachment
Designed for effortless at-home care, this innovative attachment connects seamlessly to a handheld dryer, delivering salon-quality heat distribution for deep conditioning masks, oil treatments, and steam sessions. Engineered to fit all hair types and lengths, it's especially ideal for full, voluminous textures in need of intensive nourishment.

[2] Batana Oil Hair Growth Shampoo Bar
Handcrafted and travel-ready, this solid shampoo bar is designed with scalp health in mind. It produces a luxurious lather without stripping, and is infused with Batana oil—an ingredient revered in Indigenous hair rituals of Central America for its ability to stimulate growth and nourish the scalp.

[3] Cowash Cleansing Conditioner Bar with Tea Tree
Designed to refresh curls without foam, this bar melts into coils to gently detangle, hydrate, and soothe the scalp. Infused with tea tree oil to minimize irritation, its low-friction texture helps preserve the natural curl pattern.

[4] Black Seed & Argan Oil Leave-In Spray
Lightweight and non-sticky, this mist smooths frizz, restores bounce, and defines curls for lasting shape. Ideal for next-day refresh or post-wash protection, it delivers softness without any crunch.

With these four tools, BEAUTÉ SEOUL rewrites wash day as something more than maintenance—it becomes a moment of empowerment.

• Created With Those Who Embrace Their Texture

BEAUTÉ SEOUL didn't just adapt existing products. The brand built this line with textured-hair stylists and curly hair ambassadors to ensure every ingredient, shape, and function served real needs—not assumptions.

"Far too often, K-beauty overlooks curls—and we knew we couldn't do the same," says the product development lead. "Our mission is all about respecting the textures that define who we are."

BEAUTÉ SEOUL's commitment has made them a rising name in beauty spaces across social media and influencer circles—especially among eco-conscious, ingredient-savvy consumers with textured and curly hair.

• Why Amazon Prime Day 2025 Matters

Amazon Prime Day isn't just about deals—it's about discovery. This year, BEAUTÉ SEOUL is proud to invite everyone who's ever felt overlooked in the beauty aisle to see herself represented.

For individuals with textured and curly hair—communities historically underserved by mainstream K-beauty—BEAUTÉ SEOUL offers an inclusive, curl-forward alternative. More than a beauty brand, BEAUTÉ SEOUL embodies a movement that celebrates natural texture, champions healthy hair, and empowers authentic self-expression.

Whether embracing natural curls, prioritizing scalp and edge care, or redefining personal beauty routines, BEAUTÉ SEOUL offers thoughtfully crafted, high-performance solutions. Proudly made in Korea and grounded in intentional care, the brand continues to inspire a global community.

Ahead of Amazon Prime Day, visit BEAUTÉ SEOUL's dedicated Amazon page to explore exclusive offerings designed to support and elevate textured hair care.

• About BEAUTÉ SEOUL

BEAUTÉ SEOUL is a Korean clean beauty brand specializing in solid-form hair care and curl-centric solutions. Blending the purity of K-beauty ingredients with the needs of textured hair, the brand is on a mission to make curl care accessible, natural, and joyful for all. BEAUTÉ SEOUL shares inspiring tips, routines, and product highlights through its Instagram presence.

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