Curated News
By: NewsRamp Editorial Staff
September 11, 2025
Zillow Launches AI Virtual Staging to Transform Home Visualization
TLDR
- Zillow's Virtual Staging gives agents a competitive edge by helping listings sell for $7,000 more on average and win 30% more listings.
- Zillow's AI-powered Virtual Staging allows users to tap an icon, select from curated design styles, and see rooms restyled in real time.
- Virtual Staging helps buyers envision themselves in homes, making housing more accessible and reducing overlooked opportunities for families.
- Zillow's new AI feature instantly transforms empty rooms into stylish spaces using computer vision technology for immersive home exploration.
Impact - Why it Matters
This innovation fundamentally changes how people shop for homes by addressing the critical challenge of visualization that often prevents buyers from seeing a property's true potential. For home shoppers, it eliminates the mental barrier of imagining themselves in spaces that may be empty or styled differently from their preferences, potentially helping them discover homes they might otherwise overlook. For sellers and real estate agents, this technology provides a significant competitive advantage in a market where visual presentation can dramatically impact sale prices and time on market. The integration of AI-powered virtual staging represents the future of real estate technology, making the home buying process more accessible, personalized, and efficient for all parties involved while setting new standards for digital property marketing.
Summary
Zillow has launched an innovative AI-powered Virtual Staging feature integrated directly into its premium Zillow Showcase listing platform, revolutionizing how home shoppers visualize properties. This groundbreaking technology allows buyers to tap a button on select room photos and choose from curated design styles including modern, Scandinavian, industrial, midcentury, luxury, coastal, and farmhouse, with AI instantly restyling the space whether empty or already furnished. The feature enables users to refresh furniture arrangements for fresh inspiration and even remove furniture entirely to see the home as a blank slate, creating a highly interactive and personalized home shopping experience that helps buyers envision themselves living in the space.
The Virtual Staging capability represents the first major integration of technology from Virtual Staging AI (VSAI), following Zillow's October 2024 acquisition of that company, and builds upon the company's Summer Launch innovations that included SkyTour interactive aerial views. For real estate agents and sellers, this technology provides a powerful competitive advantage in a crowded market, with data showing that agents using Showcase win 30% more listings and achieve $7,000 higher sale prices on average compared to non-Showcase listings. The feature addresses a critical challenge in real estate where 71% of sellers prefer agents who use interactive media, making it an essential tool for modern property marketing and visualization.
Zillow's implementation of this AI technology reflects the company's broader vision to personalize experiences for buyers and sellers while making the process effortless for agents. By embedding computer vision capabilities directly into the consumer-facing platform, Zillow creates a seamless, visual way for buyers to explore homes while providing agents with time-saving marketing tools that enhance listing presentations. This innovation demonstrates how AI in real estate moves beyond buzzwords to deliver tangible results that make shopping smarter for buyers and marketing more effective for professionals, setting a new standard for digital home shopping experiences.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, Zillow Launches AI Virtual Staging to Transform Home Visualization
