Curated News
By: NewsRamp Editorial Staff
July 29, 2025
Water Wings Swim School Expands Nationally with Unleashed Brands
TLDR
- Water Wings Swim School offers entrepreneurs a competitive edge with lower buildout costs and flexible ownership options, backed by Unleashed Brands' proven platform.
- Water Wings Swim School's growth strategy involves a national franchise program, leveraging advanced technology and operational expertise from Unleashed Brands for scalable success.
- Water Wings Swim School aims to reduce child drowning incidents by providing accessible, high-quality swim education, fostering confidence and joy in the water.
- From a single location in 2003 to 13 across four states, Water Wings Swim School now embarks on national franchising to spread lifesaving swim skills.
Impact - Why it Matters
This news matters because drowning is the leading cause of accidental death for children under four, highlighting the critical need for quality swim education. Water Wings' expansion under Unleashed Brands aims to make swim instruction more accessible nationwide, potentially saving lives by teaching vital safety skills. Additionally, the franchise model offers entrepreneurs a chance to contribute to community safety while building a sustainable business.
Summary
Avi Shafshak and his wife Tracy founded Water Wings Swim School in Las Vegas in 2003, combining their expertise in swim instruction, child psychology, and business to address the critical need for swim safety education. Starting as a passion project, it has grown into a trusted name with 13 locations across four states. Recently acquired by Unleashed Brands, Water Wings has launched a national franchise program, signing eight franchisees in just two months. Avi, as Brand President, is leading the expansion, focusing on making swim education accessible and enjoyable while maintaining high safety standards.
The partnership with Unleashed Brands has provided Water Wings with the tools and support to scale, including advanced technology and marketing systems. The franchise model is designed for accessibility, with lower buildout costs and flexible ownership options, aiming to bring lifesaving swim instruction to more communities. Water Wings differentiates itself with a commitment to exceptional programming and franchisee success, offering year-round swim instruction for all ages and multiple revenue streams.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, Water Wings Swim School Expands Nationally with Unleashed Brands
