Curated News
By: NewsRamp Editorial Staff
March 26, 2024

TechBehemoths Survey Reveals IT Companies' Strategies and Challenges in Client Acquisition and Retention

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Original Source

TLDR

  • Networking and referrals are the most effective channels for attracting new customers, giving an advantage to savvy IT companies.
  • The survey data reveals the top metrics used by IT companies to evaluate client acquisition efforts and the challenges they face.
  • The survey emphasizes the importance of client retention and highlights strategies for client satisfaction and retention.
  • TechBehemoths is a German-made platform connecting projects with reputable IT service providers from all over the world, with 43,000 listed companies.

Impact - Why it Matters

Understanding the strategies and challenges of IT companies in acquiring and retaining clients is crucial for businesses looking to improve their own client acquisition and retention efforts. This survey provides valuable insights into the most effective channels for attracting new customers, the top metrics used to evaluate client acquisition efforts, and the main challenges in client retention. It also sheds light on the main reasons clients leave and the top strategies for client satisfaction and retention.

Summary

TechBehemoths conducted a global survey exploring IT companies' strategies and challenges in acquiring and retaining clients. Over 1,020 IT companies in 60 countries participated, with CEOs, founders, and sales executives represented. The survey revealed the most effective channels for attracting new customers, top metrics used by IT companies to evaluate client acquisition efforts, and the challenges IT companies face in attracting new customers. It also highlighted the main reasons clients leave, the main challenge in client retention, and the top strategies for client satisfaction and retention.

Source Statement

This curated news summary relied on content disributed by 24-7 Press Release. Read the original source here, TechBehemoths Survey Reveals IT Companies' Strategies and Challenges in Client Acquisition and Retention

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