Curated News
By: NewsRamp Editorial Staff
May 07, 2024

StreamLayer and Kaizen Partner to Transform the Betting Experience

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Original Source

TLDR

  • StreamLayer's technology gives sportsbooks a competitive advantage by increasing user engagement and overall handle during live games.
  • StreamLayer's next-generation video engagement and monetization solution transforms live content into interactive viewing experiences across 12 countries and seven languages.
  • StreamLayer's partnership with Kaizen improves the betting experience, increasing user engagement and providing compelling reasons for bettors to stay engaged.
  • StreamLayer's technology has been utilized during some of the largest live-streamed sporting events, consistently generating substantial boosts in viewing times and key engagement metrics.

Impact - Why it Matters

The partnership between StreamLayer and Kaizen represents a significant shift in the live sports viewing experience for bettors worldwide. By bringing interactive viewing to sports betting apps, the technology aims to increase user engagement during live games, ultimately impacting the overall betting experience and creating new monetization opportunities. This innovation not only benefits the companies involved but also enhances the experience for sports fans and bettors, revolutionizing the way they interact with live sports content.

Summary

StreamLayer, an audience engagement technology company, has partnered with Kaizen to bring interactive viewing to bettors worldwide. Their next-generation video engagement and monetization solution is already delivering impressive results, driving subscriber growth, reducing churn, and significantly expanding monetizable opportunities. The technology has been utilized during live-streamed sporting events and consistently generates substantial boosts in viewing times and other key engagement metrics. This partnership aims to give sports bettors compelling reasons to stay engaged on their apps during live games, increasing user sessions and overall handle.

Source Statement

This curated news summary relied on content disributed by News Direct. Read the original source here, StreamLayer and Kaizen Partner to Transform the Betting Experience

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