Curated News
By: NewsRamp Editorial Staff
December 10, 2025
Smart Carts Transform Retail into Measurable Media Channel
TLDR
- A2Z Cust2Mate's smart carts give retailers a competitive edge by creating a measurable in-store media channel that drives larger basket sizes and reduces checkout friction.
- Cust2Mate's smart carts integrate screens, payment systems, and POS to generate first-party data from shopper behavior, enabling dynamic offers and performance-grade retail media measurement.
- These smart carts enhance the shopping experience with personalized offers and bypassed checkout lines, building shopper confidence while maintaining strict data privacy and trust stewardship.
- Retrofit smart carts transform ordinary shopping trips into interactive journeys with real-time recommendations, potentially surpassing digital measurement quality within two years.
Impact - Why it Matters
This news matters because it represents a fundamental shift in how physical retail operates, moving from a data-poor environment to one where every shopper interaction can be measured and optimized. For consumers, this means more personalized, efficient shopping experiences with fewer checkout lines and relevant offers. For retailers and brands, it unlocks unprecedented insights into in-store behavior, allowing for targeted marketing that directly influences purchases and closes the measurement gap with online retail. As privacy concerns grow, the emphasis on data stewardship highlighted here is crucial for maintaining consumer trust while advancing retail innovation.
Summary
In a groundbreaking development for physical retail, A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) is transforming ordinary shopping carts into intelligent data and media channels, as detailed by Customerland's Editor-in-Chief Mike Giambattista in a recent podcast. The conversation with Cust2Mate CMO Yaniv Zukerman reveals that the company's retrofit smart cart solutions are not merely hardware upgrades but sophisticated platforms that integrate screens, payment systems, loyalty programs, and POS technology. This integration converts the entire shopping journey into a rich stream of first-party data, enabling retailers to enhance labor efficiency, reduce checkout friction, and increase basket sizes by boosting shopper confidence and engagement through personalized interactions.
The core innovation lies in the creation of performance-grade in-store retail media, where cart-mounted screens linked to identified shoppers become persistent, contextual channels. These platforms capture behavioral signals like dwell time, product scans, and removals, which serve as intent cues to trigger dynamic offers and decision recovery prompts in real-time. This capability effectively bridges the historical gap between retail media and trade spend, allowing CPG brands to exert verified influence at the critical moment of purchase. Giambattista highlights that, with careful stewardship of shopper trust and data privacy, physical retail could surpass digital measurement quality within two years, marking a seismic shift in how in-store shopping is understood and optimized.
A2Z Cust2Mate Solutions Corp. specializes in innovative solutions that bring ease and value to retailers and shoppers, with its flagship smart cart technology at the forefront. These AI-driven carts personalize in-store experiences by offering real-time customized offers and product recommendations, while enabling seamless in-cart scanning and payment to eliminate checkout lines. The modular, detachable panels can retrofit existing cart fleets, turning them into intelligent platforms that enhance security, streamline operations, and provide data-driven insights for merchandising optimization. This transformation is supported by TechMediaWire, a communications platform within the Dynamic Brand Portfolio at IBN, which disseminates such pioneering news to a broad audience of investors and consumers through various distribution channels.
Source Statement
This curated news summary relied on content disributed by InvestorBrandNetwork (IBN). Read the original source here, Smart Carts Transform Retail into Measurable Media Channel
