Curated News
By: NewsRamp Editorial Staff
June 05, 2025
ShopBack Expands to U.S., Offering Real Cashback & Gamified Savings
TLDR
- ShopBack offers a competitive edge by providing real cashback and gamified savings, distinguishing itself in the U.S. market with unique features like quests and mobile games.
- ShopBack's methodical expansion into the U.S. is based on a decade of learning and adapting in 13 markets, ensuring localization and strong partnerships with brands like Walmart.
- ShopBack makes the world better by transforming shopping into a rewarding experience, offering tangible savings and fun, gamified features that enhance consumer satisfaction and financial well-being.
- Discover how ShopBack revolutionizes shopping with gamification, turning savings into an engaging experience through quests and bonuses, unique in the U.S. market.
Impact - Why it Matters
ShopBack's expansion into the U.S. market is significant for consumers seeking value in a high-inflation economy. The platform's unique offerings, such as real cashback and gamified savings, provide tangible benefits, making shopping more rewarding. For retailers, ShopBack represents a performance-driven partner capable of driving sales and engaging high-intent shoppers. This move not only highlights the growing importance of value-driven platforms in e-commerce but also sets a new standard for consumer fintech solutions globally.
Summary
Joel Leong, Co-Founder of ShopBack Group, has been instrumental in transforming the platform into Asia-Pacific's leading shopping, rewards, and payments platform. With over 50 million shoppers across 13 markets, ShopBack has driven more than US$4 billion in annual sales for over 20,000 merchant partners. Leong's journey from the Singapore Economic Development Board to leading ShopBack's expansion highlights his commitment to creating a rewarding shopping experience. ShopBack's entry into the U.S. market is timely, offering real cashback and gamified savings to value-driven consumers amidst rising inflation. The platform differentiates itself with mobile-first experiences and partnerships with major brands like Walmart and Amazon. ShopBack's success is attributed to its adaptability, local market understanding, and a clear mission to deliver value to both advertisers and consumers.
The platform's innovative approach, including gamification and quests, has significantly enhanced user engagement and retention. ShopBack's strategy as a performance partner to brands emphasizes measurable sales and high-intent shoppers. Looking ahead, Leong envisions ShopBack as the go-to platform for smarter spending in the U.S., focusing on convenience, value, and control. The Q&A with Joel Leong sheds light on the future of consumer fintech and e-commerce, emphasizing the importance of value, personalization, and seamless savings experiences.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, ShopBack Expands to U.S., Offering Real Cashback & Gamified Savings
