Curated News
By: NewsRamp Editorial Staff
September 18, 2025
SEGG Media Secures NFL Yearbook Ads Across 25 Stadiums with QR Tech
TLDR
- SEGG Media gains strategic advantage by securing premium NFL yearbook ads in 25 stadiums, driving traffic to Lottery.com and Sports.com for enhanced brand recognition.
- SEGG Media placed QR code ads in NFL yearbooks across 25 stadiums to directly connect fans from print to online platforms like Lottery.com and Sports.com.
- SEGG Media's NFL yearbook ads with QR codes enhance fan engagement, making sports and entertainment more accessible and interactive for global audiences.
- SEGG Media ads appear in Super Bowl champion Eagles and Chiefs yearbooks, plus tonight's Bills-Dolphins game, bridging stadiums to digital platforms.
Impact - Why it Matters
This development matters because it represents the convergence of traditional sports marketing with digital engagement strategies at an unprecedented scale. For sports fans, it means enhanced connectivity between live stadium experiences and online platforms, creating seamless access to gaming, entertainment, and sports content. For investors and the gaming industry, SEGG Media's aggressive expansion into NFL marketing signals the growing importance of sports-integrated digital platforms and the potential for substantial revenue growth through fan engagement. The QR code integration specifically addresses the modern consumer's expectation for instant digital access, potentially setting a new standard for how sports organizations and sponsors connect with audiences both in-venue and online.
Summary
SEGG Media Corporation (NASDAQ: SEGG, LTRYW), a global sports, entertainment and gaming conglomerate, has secured premium full-page advertisements in NFL Team Yearbooks for the 2025/26 season, ensuring presence across 25 of the league's 30 stadiums. The innovative ad placements feature QR code integration that connects fans directly to Lottery.com and Sports.com, bridging in-stadium engagement with SEGG Media's online platforms. The campaign includes prominent placement in the yearbooks of high-profile teams including the Super Bowl LIX champion Philadelphia Eagles, runner-up Kansas City Chiefs, and both teams featured in tonight's Thursday Night Football matchup between the Buffalo Bills and Miami Dolphins.
Chairman, President & CEO Matthew McGahan emphasized that this strategic campaign underscores SEGG Media's commitment to building global brand recognition across sports, entertainment and gaming sectors. The company operates a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com, focusing on immersive fan engagement, ethical gaming and AI-driven live experiences. This NFL yearbook advertising initiative represents a significant step in redefining how global audiences interact with the content they love, leveraging the massive reach of professional football to drive digital engagement through NetworkNewsWire's comprehensive distribution network.
Source Statement
This curated news summary relied on content disributed by InvestorBrandNetwork (IBN). Read the original source here, SEGG Media Secures NFL Yearbook Ads Across 25 Stadiums with QR Tech
