Curated News
By: NewsRamp Editorial Staff
August 01, 2025
SEGG Media Launches Quadrant Speedway Collection with F1 Star Lando Norris
TLDR
- SEGG Media's launch of the Quadrant Speedway Collection offers investors a unique opportunity to capitalize on the fusion of motorsport and streetwear trends through strategic partnerships.
- SEGG Media, leveraging its investment in Veloce Media Group, introduces the Quadrant Speedway Collection, merging motorsport heritage with streetwear to engage a broad audience.
- The Quadrant Speedway Collection by SEGG Media enriches the sports and fashion landscape, fostering a deeper connection between fans and the sports they love.
- Lando Norris showcases the Quadrant Speedway Collection, blending high-speed motorsport with streetwear, marking a bold step in sports fashion innovation.
Impact - Why it Matters
This news is significant as it showcases SEGG Media's strategic move into the intersection of sports, fashion, and digital engagement, leveraging the star power of Lando Norris and the vast reach of Veloce's platform. It highlights the growing trend of sports and entertainment companies diversifying their offerings to include lifestyle and apparel, thereby creating new revenue streams and deeper fan connections. For investors and enthusiasts alike, this represents an exciting development in how sports franchises and digital platforms are evolving to meet the demands of next-generation audiences.
Summary
SEGG Media Corporation, known for its ownership of Sports.com, Concerts.com, and Lottery.com, has made headlines with the launch of the Quadrant Speedway Collection. This marks the first major apparel release following SEGG's strategic investment in Veloce Media Group and Veloce's acquisition of Quadrant, a motorsport and lifestyle brand co-founded by Formula 1 driver Lando Norris. The collection, which merges motorsport heritage with contemporary streetwear, was introduced with Norris showcasing it in the F1 paddock during the Belgian Grand Prix, where he achieved a pole position and podium finish. Matthew McGahan, Chairman and CEO of SEGG Media, highlighted that this launch is a testament to the company's ambition to revolutionize sports, fashion, and fandom through strategic partnerships and the expansive reach of Veloce's platform, which boasts over 750 million monthly views and 55 million subscribers.
For those interested in delving deeper into this development, the full press release can be accessed via https://ibn.fm/4ATxl. SEGG Media Corporation, trading on Nasdaq under SEGG and LTRYW, is at the forefront of transforming fan engagement through digital assets like Sports.com and Lottery.com, focusing on ethical gaming, AI-driven live experiences, and immersive content. Additionally, TinyGems, a part of the Dynamic Brand Portfolio at IBN, plays a crucial role in amplifying the visibility of innovative companies like SEGG through its comprehensive corporate communications solutions.
Source Statement
This curated news summary relied on content disributed by InvestorBrandNetwork (IBN). Read the original source here, SEGG Media Launches Quadrant Speedway Collection with F1 Star Lando Norris
