Curated News
By: NewsRamp Editorial Staff
July 17, 2025
SEGG Media Invests £40M in Veloce to Dominate Digital Motorsports
TLDR
- SEGG Media's strategic £40 million investment in Veloce Media Group offers a competitive edge in digital motorsports and gaming, targeting Gen-Z and millennial fans globally.
- SEGG Media executes a £40 million pre-money deal in two tranches to acquire a 51% stake in Veloce Media Group, enhancing its immersive sports content portfolio.
- SEGG Media's investment in Veloce Media Group fosters global fan engagement in motorsports and gaming, making digital sports content more accessible and enjoyable.
- SEGG Media invests £40 million in Veloce Media Group, a platform with 750 million monthly views, to dominate the digital motorsports and gaming scene.
Impact - Why it Matters
This strategic investment by SEGG Media into Veloce Media Group marks a significant shift in the digital sports and entertainment landscape, particularly in motorsports and gaming. By targeting Gen-Z and millennial fans, SEGG is positioning itself at the forefront of immersive sports content, leveraging Veloce's massive monthly viewership and Quadrant's racing pedigree. This move not only expands SEGG's digital footprint but also sets a new standard for fan engagement in the sports and gaming industries, offering audiences innovative ways to connect with their favorite content.
Summary
SEGG Media Corporation (NASDAQ: SEGG, LTRYW) has announced a strategic £40 million ($53 million USD) investment in Veloce Media Group, a premier digital motorsports and gaming platform, as part of its ambitious buy-and-build strategy under the Sports.com brand. This deal, structured in two tranches, grants SEGG a call option to acquire a 51% stake in Veloce, which boasts an impressive $17.5 million USD in revenue for the fiscal year ending March 2025 and attracts over 750 million monthly views. Veloce's recent acquisition of Quadrant, backed by racing star Lando Norris, underscores its growing influence in the digital motorsports arena. This move significantly enhances SEGG's portfolio in immersive sports content and motorsports media, targeting the lucrative Gen-Z and millennial demographics worldwide.
SEGG Media, known for its digital assets like Sports.com and Lottery.com, is at the forefront of transforming fan engagement through ethical gaming and AI-driven live experiences. The company's investment in Veloce is a testament to its commitment to redefining how global audiences interact with sports and entertainment content. For more details on this groundbreaking partnership, visit the full press release.
Source Statement
This curated news summary relied on content disributed by InvestorBrandNetwork (IBN). Read the original source here, SEGG Media Invests £40M in Veloce to Dominate Digital Motorsports
