Curated News
By: NewsRamp Editorial Staff
July 18, 2025
SEGG Media Invests in Veloce, Eyes Digital Motorsports Dominance
TLDR
- SEGG Media's strategic investment in Veloce Media Group, including the acquisition of Quadrant, positions it for high-growth dominance in digital motorsports media with a potential 51% ownership stake.
- SEGG Media invested $7.59 million for a 12.4% stake in Veloce Media Group, which acquired Quadrant, enhancing its portfolio with strong brand equity and significant digital viewership.
- SEGG Media's investment in Veloce Media Group and Quadrant fosters immersive fan engagement and ethical gaming, enriching global audiences' interaction with digital motorsports content.
- SEGG Media boosts its digital motorsports presence by investing in Veloce Media Group, which recently acquired Quadrant, co-founded by Formula 1 driver Lando Norris.
Impact - Why it Matters
This news is significant for investors and motorsports fans alike, as it highlights SEGG Media's strategic move to solidify its position in the rapidly growing digital motorsports media sector. The investment in Veloce Media Group and the acquisition of Quadrant not only expand SEGG's portfolio but also leverage the high-profile appeal of Formula 1 and its stars, potentially offering new, immersive ways for fans to engage with motorsports content. For the industry, this signals a continued shift towards digital and interactive media, shaping the future of sports entertainment.
Summary
SEGG Media Corporation (NASDAQ: SEGG, LTRYW) has announced further details on its strategic investment in Veloce Media Group, highlighting the acquisition of Quadrant, a motorsport and content brand co-founded by Formula 1 driver Lando Norris. This move, funded by a $7.59 million subscription agreement, grants SEGG a 12.4% stake in Veloce, with the option to increase to 51%. Veloce, reporting $17.5 million in FY2024 revenue and 750 million monthly digital views, alongside Quadrant's strong brand equity and notable shareholders like Zak Brown and Adrian Newey, positions SEGG for dominance in digital motorsports media through its Sports.com division. For more details, visit the full press release.
SEGG Media, operating digital assets such as Sports.com and Lottery.com, focuses on immersive fan engagement, ethical gaming, and AI-driven live experiences. This strategic investment underscores SEGG's commitment to redefining how global audiences interact with sports and entertainment content. The announcement was made available through TinyGems, a communications platform specializing in innovative small-cap and mid-cap companies, part of the Dynamic Brand Portfolio at IBN, which offers extensive distribution and brand awareness solutions.
Source Statement
This curated news summary relied on content disributed by InvestorBrandNetwork (IBN). Read the original source here, SEGG Media Invests in Veloce, Eyes Digital Motorsports Dominance
