Seedtag CEO Brian Gleason Leads Neuro-Contextual AI Revolution in Advertising

Brian Gleason, the newly appointed Chief Executive Officer of Seedtag, brings decades of ad tech expertise from leadership roles at Criteo, GroupM, and Xaxis to steer the global leader in neuro-contextual advertising. Under his guidance, Seedtag continues its rapid expansion across North America, EMEA, LATAM, and APAC, leveraging its proprietary AI platform, Liz, to redefine digital advertising. The company's neuro-contextual approach goes beyond traditional methods by interpreting user interests, emotions, and intent in real time, ensuring privacy-first campaigns that connect brands with audiences at moments of highest impact. Seedtag's momentum is evident with 120% year-over-year growth in North America and successful entries into markets like Australia and Canada, driven by trusted technology and strong agency partnerships.

What truly differentiates Seedtag is its commitment to emotion, intelligence, and integrity in advertising, powered by Agentic AI that includes the Liz Agent—a conversational interface allowing direct queries for competitive positioning and contextual alignment. This innovation enables brands to activate campaigns with greater speed and precision, while AURA by Liz provides creative insights and optimization through generative AI. The company's focus on CTV, enhanced by integrations like Beachfront, brings deep contextual intelligence to streaming, analyzing content through natural language processing, computer vision, and sentiment analysis across 11,000+ categories. Additionally, AI Intention Models distinguish between casual browsing and transactional readiness, as demonstrated by a Spanish automotive client achieving a 68% reduction in Cost per Quality Visit and 35% lower Cost per Lead.

Seedtag's privacy-first approach addresses industry concerns around data privacy and the decline of third-party cookies by focusing on user interests and emotions rather than personal data. Strategic priorities for the next 12-18 months include scaling neuro-contextual advertising, refining AI models, and advancing CTV offerings, all while maintaining the company's Madrid-born culture of innovation and rapid execution. Gleason emphasizes that success hinges on a dedicated team, client-centric problem-solving, and the ability to pivot in a fast-evolving industry, ensuring Seedtag remains at the forefront of making advertising welcome, sustainable, and effective across every screen.