Curated News
By: NewsRamp Editorial Staff
September 08, 2025
SEC Football Stars Champion Dairy Milk's Performance Benefits in New Campaign
TLDR
- Athletes gain a performance edge with dairy milk's 8g protein per serving for strength, recovery, and hydration during SEC football training and games.
- The Dairy Alliance campaign demonstrates how milk's high-quality protein supports muscle recovery and hydration through partnerships with SEC athletes and their mothers.
- Milk's Got Game celebrates family nutrition traditions, supporting youth athletes' development and promoting dairy farmers' contributions to community wellness.
- SEC football stars reveal dairy milk powered their childhood training and continues fueling their college athletic performance today.
Impact - Why it Matters
This campaign matters because it addresses the growing consumer interest in natural, nutrient-dense sports nutrition alternatives to processed supplements and energy drinks. With increasing scrutiny of artificial ingredients and added sugars in many commercial sports beverages, dairy milk offers a whole-food solution backed by scientific research showing its effectiveness for muscle recovery and hydration. For parents of young athletes, this reinforces the value of traditional nutrition approaches rather than relying on expensive supplements. The partnership with SEC athletes also provides authentic endorsements that resonate with sports communities across the Southeast, potentially influencing dietary choices among millions of fans and families who follow college football.
Summary
The Dairy Alliance, a nonprofit funded by dairy farm families in the Southeast, has launched its annual Milk's Got Game campaign featuring SEC football stars Gunner Stockton and Talyn Taylor from Georgia, along with Jake Merklinger from Tennessee. These athletes and their mothers are spotlighting how real dairy milk's 8 grams of high-quality protein per serving supports strength, recovery, and hydration for active lifestyles. The campaign emphasizes milk's role as a powerful sports drink that helps athletes perform at their best, from childhood development to college competition.
Joanne Engelhardt-Risko, Vice President of Strategic Marketing at The Dairy Alliance, highlighted that "real dairy milk fueled these athletes while they were growing up, and it continues to power their routines today." The campaign celebrates the evolution of dairy milk as a performance beverage and acknowledges mothers as "the original champions of dairy milk." Dairy farmers Samantha Craun from Tennessee and Jennifer Glover from Georgia expressed pride in supporting the Southeast dairy industry and emphasizing milk's nutritional benefits from farm to family.
The athletes shared personal testimonials about milk's impact on their careers, with Stockton noting it "gave me the nutrition needed for practice" and Taylor stating it "gave me the edge when I was training." The campaign connects family, nutrition, and athletic performance, reminding audiences that success often begins around the kitchen table with proper nutrition supported by organizations like The Dairy Alliance.
Source Statement
This curated news summary relied on content disributed by 24-7 Press Release. Read the original source here, SEC Football Stars Champion Dairy Milk's Performance Benefits in New Campaign
