Curated News
By: NewsRamp Editorial Staff
November 10, 2025
Rumble Secures $100M Tether Ad Deal to Boost Free Speech Platform
TLDR
- Rumble gains a $100 million advertising advantage from Tether, strengthening its position as a freedom-first platform against mainstream competitors.
- Tether will provide $50 million annually over two years to drive Rumble Wallet usage and expand creator monetization through USD₮, XAU₮, and BTC integration.
- This partnership promotes financial inclusion and supports creators who champion free speech, fostering more authentic and transparent online communities worldwide.
- Tether, serving 500 million users, commits $100 million to Rumble's freedom-first ecosystem, integrating stablecoins with video platform monetization.
Impact - Why it Matters
This partnership represents a major shift in how digital platforms and cryptocurrency ecosystems can collaborate to support free speech and creator independence. For users and creators, it signals a move toward more transparent monetization models that don't rely on traditional advertising systems that often restrict content. The integration of stablecoin payments through Rumble Wallet could revolutionize how creators get paid, offering faster, more direct compensation without traditional banking intermediaries. As concerns grow about content moderation and platform censorship, this alliance demonstrates how alternative ecosystems are emerging to support creators who value free expression, potentially creating new economic opportunities while challenging the dominance of mainstream social media platforms.
Summary
Rumble, the Freedom-First technology platform, has secured a massive $100 million advertising commitment from Tether, the world's largest digital assets company and creator of the most widely used dollar stablecoin. This two-year agreement represents $50 million annually beginning in the first quarter of 2026, marking a significant partnership between two major players in the digital freedom and cryptocurrency spaces. The commitment follows Rumble's announcement of a definitive agreement to submit a voluntary exchange offer for Northern Data AG and Tether's parallel commitment to purchase up to $150 million of GPU services from Rumble following the closing of that exchange offer.
The advertising partnership includes several key initiatives designed to strengthen Rumble's ecosystem. Central to the collaboration is the integration with Rumble Wallet, which offers seamless payment capabilities connecting video engagement and creator commerce with USD₮, XAU₮, and BTC. This integration aims to drive wallet usage and engagement while expanding monetization opportunities for creators who prioritize freedom of speech within their communities. The partnership also accelerates the creation of new advertising solutions and expands Rumble's community with an expected wave of new creators joining the platform, all while supporting what the companies describe as a freer and more open digital ecosystem.
Chris Pavlovski, Chairman and CEO of Rumble, emphasized that Tether's commitment validates Rumble's approach to creator monetization and free speech principles. He stated that integrating advertising with Rumble Wallet is "paving the way for a transparent, privacy-focused, and independent future of monetization and engagement for creators and users." Both companies position this partnership as a statement about the future of digital advertising and creator economics, asserting that platforms championing freedom, transparency, and innovation will lead the next wave of digital monetization. The announcement originally appeared on citybiz, highlighting this significant development in the evolving landscape of digital platforms and cryptocurrency integration.
Source Statement
This curated news summary relied on content disributed by Citybiz. Read the original source here, Rumble Secures $100M Tether Ad Deal to Boost Free Speech Platform
