Curated News
By: NewsRamp Editorial Staff
December 08, 2025
Rhug Wild Beauty Expands in US with Luxury Welsh Organic Skincare
TLDR
- Rhug Wild Beauty offers luxury organic skincare with wild-foraged ingredients from its 12,000-acre estate, providing a competitive edge through unique, potent formulations and expanding U.S. retail availability.
- Rhug Wild Beauty uses hand-foraged botanicals from its Welsh estate, clinically trialled formulations, and regenerative farming practices to create clean, transparent skincare with scientifically supported benefits.
- Rhug Wild Beauty promotes sustainable, regenerative farming and biodiversity on its 12,000-acre estate, contributing to environmental stewardship and clean beauty practices for a healthier planet.
- Rhug Wild Beauty's skincare incorporates wild-foraged berries, elderflower, and nettle from a 12,000-acre Welsh estate, blending ancient heritage with modern clinical testing for unique efficacy.
Impact - Why it Matters
This news matters because it represents the growing convergence of luxury skincare with authentic sustainability and traceability. As consumers become increasingly skeptical of greenwashing and seek products with proven efficacy and transparent sourcing, Rhug Wild Beauty offers a compelling model: skincare directly connected to a specific, biodiverse landscape managed through regenerative practices. The brand's expansion into the U.S. market provides American consumers with access to products that are not only clinically effective but also embody a holistic approach to beauty that respects environmental stewardship. In an industry often criticized for vague claims and complex ingredient lists, Rhug's story of wild-foraged botanicals from a single estate offers a rare level of provenance and authenticity, setting a new standard for what luxury, clean beauty can mean.
Summary
Rhug Wild Beauty, the luxury organic skincare brand founded by Lord Newborough, is gaining significant momentum in the U.S. market following national television features on Coffee with America and American Trends & Lifestyle. The brand, which sources wild-foraged ingredients from the 12,000-acre Rhug Estate in North Wales, has expanded its retail availability on Amazon and OneLavi.com, making its award-winning formulations more accessible to American consumers. Lord Newborough, recognized as the 2023 Entrepreneur of the Year for Health and Beauty in the UK, has built the brand on a legacy of regenerative farming and Welsh craftsmanship, with the estate holding the distinction of being the only rural estate in the UK with a Royal Warrant from His Majesty the King.
The brand's core philosophy bridges purity and performance through its unique ingredient sourcing. Rhug Wild Beauty utilizes wild-foraged estate botanicals like wild berries, elderflower, meadowsweet, nettle, dandelion, and gorse, all harvested sustainably from the estate's biodiverse landscapes. These are complemented by estate-derived elements such as mineral-charged spring water and raw honey from Rhug's own hives, along with hand-selected natural actives from around the world. The formulations are cruelty-free, fragrance-conscious where possible, and free from unnecessary fillers, emphasizing clean, efficacious skincare that delivers measurable results, including through clinically trialled face creams.
As consumer demand grows for skincare that offers efficacy, safety, and traceability, Rhug Wild Beauty distinguishes itself with a transparent approach rooted in nature and refined through science. The brand's expansion into the U.S. market represents a significant milestone, bringing its regenerative heritage and commitment to biodiversity to a wider audience. With products now available on major platforms like Amazon and dedicated retailers like OneLavi.com, along with active social media presence on Instagram and Facebook, Rhug Wild Beauty is positioned to make a substantial impact in the luxury organic skincare sector by offering products that are as environmentally conscious as they are effective.
Source Statement
This curated news summary relied on content disributed by Newsworthy.ai. Read the original source here, Rhug Wild Beauty Expands in US with Luxury Welsh Organic Skincare
