Retail Veteran Mitch Gould's 30-Year Journey Transforming Brand Distribution

Mitch Gould, founder and CEO of Nutritional Products International (NPI), has built an extraordinary retail career spanning over three decades, establishing connections with virtually every major retailer in America. From Walmart and Costco to 7-Eleven, CVS, and Home Depot, Gould has worked alongside retail giants to launch and expand brands into the competitive U.S. market. His impressive track record includes partnerships with Walgreens, Albertsons, Vitamin Shoppe, and numerous other major chains, while also collaborating with legendary athletes and entertainers like Hulk Hogan, Steven Seagal, and Wayne Gretzky to bring exciting products to consumers.

Gould played a pivotal role in Amazon's early expansion into health, wellness, and sports nutrition categories, helping place more than 150 health and nutrition brands on their platform when Amazon was primarily known for books and electronics. He partnered with actor Steven Seagal to create the Lightning Bolt Energy Drink, which reached Walmart and 7-11 shelves nationwide in under a year—an unprecedented timeline in the beverage industry. Supporting NPI's retail distribution is its sister company, InHealth Media (IHM), a marketing and communications agency that specializes in high-impact visibility campaigns including national TV tagging, influencer programs, and digital strategies.

Together, NPI and IHM provide manufacturers with a comprehensive turnkey solution for launching, marketing, and sustaining their brands in the U.S. market through NPI's proprietary "Evolution of Distribution" platform. Now entering his fourth decade in retail, Gould remains hands-on, connecting with manufacturers worldwide and maintaining his relentless schedule to help companies succeed in the American market. The combined expertise of both companies offers international and domestic manufacturers a streamlined path from concept to consumer with FDA compliance, logistics, sales, and marketing support.