Curated News
By: NewsRamp Editorial Staff
November 07, 2025

NU Skin's Strategic Push: AI Wellness & India Expansion Drive Growth

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TLDR

  • Nu Skin's disciplined spending and high EPS performance despite revenue challenges provides investors with a valuation advantage at 7.8x forward P/E versus 17.0x comps.
  • Nu Skin reported $364.2M revenue and $0.34 EPS, with Rhyz contributing $51.6M while maintaining 70.5% gross margin and reducing selling expenses to 35.8% company-wide.
  • Nu Skin's Prysm iO platform uses 20M scans to deliver personalized wellness insights, helping families make better health decisions through intelligent nutrition recommendations.
  • Nu Skin is launching its AI-powered Prysm iO wellness platform in 2026, leveraging 20 million scans to create personalized nutrition plans for consumers.

Impact - Why it Matters

This development matters because it showcases how established wellness companies are adapting to evolving consumer preferences through technology integration and international expansion. The launch of AI-powered personalized wellness platforms like Prysm iO represents a significant shift in how consumers will access health and nutrition guidance, moving from generic recommendations to data-driven personalization. For investors, the substantial valuation gap between NU Skin and its peers suggests potential upside if the company successfully executes its strategic initiatives. The India market entry represents access to one of the world's fastest-growing consumer markets, while the focus on digital-first strategies reflects broader industry trends toward e-commerce and personalized customer experiences. For consumers, these developments signal more sophisticated, technology-enabled approaches to wellness that could deliver better outcomes through personalized recommendations.

Summary

Stonegate Capital Partners has updated its coverage on NU Skin Enterprises Inc. (NYSE: NUS), revealing a mixed financial performance for the wellness company. NU Skin reported revenue of $364.2 million, adjusted net income of $17.1 million, and adjusted EPS of $0.34, with revenue landing at the low end of guidance while EPS exceeded expectations. The company's Rhyz division contributed $51.6 million in revenue, while the core Nu Skin business maintained an impressive 70.5% gross margin and demonstrated disciplined spending with selling expenses declining to 35.8% company-wide. Management highlighted double-digit growth in Latin America and sequential improvements across several regions, emphasizing that strategic execution and efficiency drove EPS performance despite challenging macroeconomic conditions.

The company is advancing several strategic initiatives that position it for future growth, including the upcoming launch of its Prysm iO intelligent wellness platform. This AI-enabled device leverages a database of approximately 20 million scans to deliver personalized insights and subscription recommendations designed to enhance lifetime value in the nutrition portfolio. The platform will receive a limited preview for qualified leaders in late fourth quarter 2025, with broader leader availability in the first half of 2026 and full consumer launch in the second half of 2026. Simultaneously, Nu Skin is preparing for market entry in India with pre-market opening activities beginning in fourth quarter 2025 ahead of a formal launch in the second half of 2026, applying the digital-first strategy that has proven successful in other growth markets.

Despite declines in key performance indicators year-over-year, with sales leaders down 19%, paid affiliates down 13%, and customers down 10%, management noted positive sequential trends in several regions. The company maintains a strong financial position with $251.7 million in cash and net cash of $22.7 million, reinforcing its ability to fund strategic initiatives including the Prysm iO preview and India market entry. For fourth quarter 2025, NU Skin projects revenue between $365 million and $400 million with EPS guidance of $0.25 to $0.35, while full-year 2025 revenue is expected to reach $1.48 billion to $1.51 billion. Stonegate's valuation analysis suggests significant upside potential, with NU Skin currently trading at a forward P/E of 7.8x compared to comparable companies averaging 17.0x.

Source Statement

This curated news summary relied on content disributed by Reportable. Read the original source here, NU Skin's Strategic Push: AI Wellness & India Expansion Drive Growth

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