Curated News
By: NewsRamp Editorial Staff
October 01, 2025
NPI's Gould Showcases Distribution Model at ECRM Event
TLDR
- NPI's Evolution of Distribution model gives brands a competitive edge by connecting them directly with major retailers like Walmart and GNC at ECRM events.
- NPI's platform systematically handles importing, warehousing, regulatory compliance, retail distribution, and strategic marketing for brands entering the U.S. market.
- NPI helps international and domestic health brands reach U.S. consumers more efficiently, improving access to nutritional products and wellness solutions.
- NPI founder Mitch Gould has represented celebrities like Hulk Hogan and Wayne Gretzky while building distribution networks for health brands.
Impact - Why it Matters
This development matters because the U.S. health and wellness market represents one of the world's largest consumer markets, yet it remains notoriously difficult for brands to navigate due to complex regulatory requirements, established retail relationships, and intense competition. For international and domestic brands seeking market entry or expansion, the distribution challenges can be overwhelming. Companies like NPI and IHM provide essential infrastructure that reduces barriers to market access, potentially bringing innovative health products to consumers more efficiently. Their success in connecting brands with major retailers like Walmart, CVS, and Walgreens means consumers may see new and diverse health products on shelves faster, while manufacturers can focus on product development rather than distribution logistics.
Summary
Mitch Gould, founder and CEO of Nutritional Products International (NPI) and InHealth Media (IHM), recently showcased his innovative "Evolution of Distribution" model at the ECRM Vitamin, Weight Management & Sports Nutrition Session held September 7th at the PGA National Resort & Spa in Palm Beach Gardens, Florida. The event served as a premier platform connecting retailers and suppliers, with Gould presenting directly to major retail buyers from Walmart, GNC, Vitamin Shoppe, Vitamin World, CVS, and Walgreens. His participation highlighted NPI's ongoing commitment to helping both established and emerging brands accelerate growth in the competitive U.S. marketplace through direct engagement with key category buyers across multiple retail channels.
The "Evolution of Distribution" platform represents a comprehensive approach to market entry and expansion, offering brands a turnkey solution that simplifies importing, warehousing, regulatory compliance, retail distribution, and strategic marketing. With decades of experience spanning sports nutrition, dietary supplements, health and wellness, and consumer packaged goods, Gould and his team have built a reputation as trusted partners for companies seeking seamless U.S. market penetration. NPI's track record includes representing top brands and celebrities such as Steven Seagal, Hulk Hogan, Ronnie Coleman, and Wayne Gretzky, demonstrating their capability to handle high-profile product launches and expansions.
Meanwhile, InHealth Media brings complementary expertise with team members boasting over 30 years of combined experience in health, skin care, fitness and nutrition brands. Their deep industry knowledge and extensive distribution network to thousands of outlets throughout the U.S. position them as valuable partners for modern manufacturers. Both companies leverage their relationships with key retail executives and comprehensive understanding of consumer preferences to help brands overcome the challenges of entering and succeeding in the complex U.S. market, making events like the ECRM session crucial for building the relationships necessary for retail success.
Source Statement
This curated news summary relied on content disributed by Newsworthy.ai. Read the original source here, NPI's Gould Showcases Distribution Model at ECRM Event
